Can Marketing Save the Planet?
Business:Marketing
A Consultant’s view - The Practical Challenges Facing Marketers and Businesses. Sarah Duncan - Sustainable Consultant and Author of ‘The Ethical Business Book’.
Where to start - and what are the practical challenges facing businesses and marketing? This episode unpacks all things sustainable, as we are joined by sustainability consultant Sarah Duncan as she talks about how to approach sustainability and provides us with great insights and practical takeaways.
We also talk candidly about the role marketing has played in driving unsustainable behaviours and how it needs to use its powers for good in the fight to save the planet.
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