The Final Scoop #32: Dan Lourenco & GHOST Lifestyle

The Final Scoop is a no-holds barred, snowflake-free panel discussion podcast born out of a desire to cut through all the fluff, frills, and BS that litters the sports nutrition and fitness industry.

 

Our panel includes an international assembly of industry insiders united by a common goal -- to deliver honest, straightforward information on all matters concerning training, nutrition, and supplementation sans industry-sponsored endorsements or paid advertisements.

Panel members include:

• Shane Smith, Stack3d
• TJ Gonen, Fitness Deal News
• Robert Samborsky, Apollon Nutrition
• Lukasz Rytkowski, Prometeus Intelligent Sports Technology
• Robert Schinetsky, The Supplement Engineer

Show Notes

This week we're joined by the CEO & Co-Founder of Ghost Lifestyle -- Dan Lourenco

Topics covered in this installment:

• Dan's origin story in the supplement industry
• The birth of Ghost Lifestyle and lifestyle brands
• Is the low barrier of entry into the supplement industry a bad thing?
• Flavor collaborations with major food & snack companies
• Industry pet peeves
• Moving into the mainstream and "losing the sizzle"
• Sponsored athletes & influencers
• Ghost V2 Updates
• and MORE

Where to Find Dan Lourenco & Ghost Lifestyle

• Dan Lourenco IG: https://www.instagram.com/danplourenco/
• Ghost Lifestyle IG: https://www.instagram.com/ghostlifestyle/
• Ghost Website: https://www.ghostlifestyle.com

Where to Find The Final Scoop Cast

Stack3D Website: https://www.stack3d.com

FitnessDealNews Website: https://www.fitnessdealnews.com

FitnessDealNews YouTube: https://www.youtube.com/user/fitnessdealnews/videos

Apollon Nutrition IG: https://www.instagram.com/apollonnutrition/

Robert Samborksy IG: https://www.instagram.com/robik2075/

Apollon Nutrition Website: https://www.apollonnutrition.com

Supplement Engineer Blog: https://supplementengineer.com/blogs/supplements

Supplement Engineer IG: https://instagram.com/thesupplementengineer

Before You Go...

If you enjoy this podcast and want to see more content like it, please consider leaving a review!

https://itunes.apple.com/us/podcast/supplement-engineer-podcast/id1447389041?mt=2&ls=1