Episode 90 Tom Brady's secret to winning the Superbowl!

Lisa Thal is an Author, Speaker, and Business Coach.  Simplify Your meetings. She wrote the book "Three Word Meetings."  Lisa coaches leaders on how to take their sales and business meetings to the next level with fun and interesting 3-word  topics to get your sales team motivated and inspired.  She has over 34 years of marketing, sales, and leadership experience.

 

Episode 90 - This episode focuses on Tom Brady's secrets to winning the Superbowl and how you can apply the same system to your business!

 

I decided to do a little research to see who were the most winningest quarterbacks of all time. 

 

Quarterbacks with the most Super Bowl wins all-time:

• Tom Brady – 7.
• Joe Montana – 4.
• Terry Bradshaw – 4.
• Troy Aikman – 3.
• Eli Manning – 2.
• Peyton Manning – 2.
• Ben Roethlisberger – 2.
• John Elway – 2.

 

This year's Superbowl story was the youngest QB Patrick Mahomes vs. The oldest QB at 43 years old - Tom Brady.

 

How does he do it? More importantly, what can we learn from him and apply it to our business?

 

I love what Tom Brady said about the Superbowl.

"Playing well matters. The team that wins is not going to be the most experienced team; it's going to be the team that plays the best," Brady said. "So we've got to prepare the best, we've got to execute the best, we've got to perform the best under pressure. If we do that, we'll be champions. And if we don't, we won't be." Well, we know how that story ended. They won!

 

Here are three sales lessons we can all learn from Tom Brady.

 

1. Tom Brady believes he will win

It doesn't matter whom he is playing or what the situation might be. He thinks he will win. So the question is, do you believe you can win? If you're in sales, do you believe you have the best solutions to help your clients? Do you think you deserve the opportunity to have a conversation with a prospect on your list? 

 

If we don't believe in ourselves, what makes us think customers should believe in us? Believing in ourselves starts with the realization that our goal is to help others. Sales are not about selling; it's about helping others. When we make assisting others in our mission, then we'll finally be in a position to believe in ourselves.

 

2. Tom Brady leads others to share his beliefs

His confidence is contagious. Tom created a culture of Seeing is Leading!

The first step we must take as a leader is you must SEE.

You must SEE all others as people with all the values, needs, and hopes you have. Those people on Tampa's Team were Rob Gronkowski, Antonio Brown, and the entire offensive line!

 

The Bucs wanted to win a Superbowl in their hometown!

 

You must realize that leading someone does not involve getting them to do what you want but putting a value on what they want. 

So as a leader,  always try to see others as people.

The ability to see those around you as they are and to recognize their needs or wants, and desires is the first step to being a true leader.

 

That leads me to my final point. Yes, it would help if you believe in yourself and those around you. But that may not be enough to win a Superbowl or your next sale. The question is, how prepared are you?

 

 

3. Tom Brady is always prepared 

How did he prepare? He spent 12 days alone in an empty house leading up to the game. That's the most focus time that Tom created on what he needed to do from a football standpoint." What a commitment to be away from his wife and family.

 

I hear you saying, yeah, Lisa, we don't have 12 days to focus on one sale like he did to prepare for one game. I hear you. The question is, do you have 12 hours or 12 minutes to put focus time on what you need to help prepare you?

 

The other most impressive thing about Tom Brady is the work he does when no one is looking when the cameras are not following him. The food he eats, the workouts he puts in every day to maintain his strength, and the mental preparation watching hours of film on his opponents to maximize every opportunity. He Practices until he knows he is prepared. He puts himself in the best position to lead his team to win! To play well, you must put yourself in the best possible place.

 

We may not be playing for a Superbowl, but we are playing to win. So the question is, how much time do you spend preparing to become the best in your industry? How much time do you spend visualizing your sales success? How often are you scheduling time to practice so you can play at a high level and improve your sales skills?

 

How do we set our people up for Superbowl success? 

The most important questions a leader can ask. 

What do you need from me?

Followed by how can I support you?

As a leader, we set the strategy, select the best talent and then empower them.

Three things we can focus on as leaders.

(1) Their development

(2) Their accountability to achieve success

(3) Reduce or eliminate roadblocks that interfere with their success.

 

In the end, Tom Brady believes he will win. It doesn't matter whom he's playing or what the situation might be. He is always more prepared than his competition, he leads by example, and Tom thinks he will win every time.  

The question is, do you!

 

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