Ep 28: 3 Ways to Grow your Business Online

Did you know that there are only 3 ways to grow your business online?  Today we are going to dive into these three ATTRACT tactics to grow your audience.  

If you're trying to gain traction in your business, it is essential to always be reaching new audiences and growing your customer base and email list.  But just how do you do that?  Today I'm breaking down exactly how to get started.

 

How to Attract More Clients

When you are first starting out, it may feel daunting to think about sales. The truth is, businesses need investment to grow. This investment can be big or small, but the basic principles still apply.  There are only 3 ways to grow your audience online:

1. Partnerships & Other People's Audiences (OPA)
2. SEO Program
3. Paid Advertising

Growing through Partnerships

Utilizing other people's audiences is a great way to expand your current audience. You can leverage OPA through working with influencers with large followings, attending events or conferences, or collaborating with complementary brands.  In each of these instances, the important thing is to gain exposure to their email list/ followership in a way that allows you to retain email addresses or gain followers yourself. In the past, this used to be a cost-effective way to grow; however, today we see the cost of partnership activities increasing.

 

What is an SEO Program?

Hiring a professional SEO expert is the best way to increase visibility on search and capture new customers searching for your product or service. I suggest engaging with a professional to execute a higher-level strategy in order to see better results.

 

When to start using Paid Ads?

Paid advertising can certainly be the most costly endeavor to grow your audience, but could also be the most effective.  If you have your strategy "dialed in" and your Client Value Journey systems in place, a simple client acquisition costs calculation gives you a clear understanding of how an ad investment could help you gain traction and increase revenue instantly.

 

Ready for growth marketing? Let's talk. I am a Marketing Growth Strategist and virtual Chief Marketing Officer. I love helping entrepreneurs grow and scale their businesses. Let's schedule your free 30 min discovery call where I'll share tangible, tactical advice on how you can create or improve your sales-focused marketing strategy. Book Now.