How data can drive smarter decisions

Data on consumer buying habits may be common these days – but too often it sits in silos. Brands and retailers may see only their own small windows of activity; to drive smarter decisions, they need a full picture of the marketplace. By bringing together sell-out data from thousands of independent tire retailers, GfK’s POS panel in the US has been helping to build a data-rich tire ecosystem from the ground up. In this episode, GfK's Neil Portnoy and Dave Stevens tell how the right data can help you be in the right place at the right time, anticipate production needs, and maximize the value of promotion and ads – a case study of top-quality insights empowering smarter decisions.

Guests: 

• Neil Portnoy, Managing Director, GfK Retail Tires Panel
• Dave Stevens, VP of POS Tracking, GfK Retail Tires Panel

Resources:

• Get more details on this episode at www.gfk.com/en-us/thinking-ahead 
• Learn more about the Tires Panel here
• Contact the Thinking Ahead Podcast at marketing@gfk.com