Wedding & Portrait Photographers Together
Business:Entrepreneurship
Tune in today on Gillian Allard identifying her ideal client.
A huge challenge when starting up a business is getting your head around identifying your ideal client. In the initial stages, the tendency is to go out and display your business to absolutely everyone, and no-one in particular.
A lot of thought has to go into exactly who you're trying to attract, who you're speaking to, who you want to find you, who will connect with you.
I do remember in my wedding photography business thinking my ideal client was just 'everyone getting married'. That achieved a big fat 'zero' for me. Was I really speaking to absolutely every person getting married......in the world?! I think not. So when I started to niche down and identify who my client is, where they live, what they do....it really started to come together.
If you're just starting out yourself, be in touch and see if we can work together to help you kick start your business.
Until next time, lots of love 💕
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