Business
"If you think about staff engagement, staff satisfaction. Well, if those people aren't happy, they're going to leave. Same with your customers. People are not going to hang around, so they're not financial indicators, but they do have financial impact eventually." Rebecca McCaffry.
Rebecca and I talk about people and money being the lifeblood of business with a focus on the people side. The language of accounting can be austere and finance people might be seen as unhelpful if they are unbiased, unemotional and unflappable. But that is changing and many are seen as navigators, co-pilots and business partners - they've combined technical skills with people skills and built strong working relationships, are creating value and seeing the long-term impact of what they do. CIMA have a focus on producing the accountant of the future - a well-rounded individual. We talk about the difficulty with teaching people skills, Key Performance Questions, Pre-Financial Data, Maths Anxiety, Automation, Data and more.
Rebecca McCaffry, FCMA, CGMA, CPFA is Associate Technical Director – Management Accounting at the Association of International Certified Professional Accountants (AICPA&CIMA). As part of the Research and Development team, her work explores public sector management accounting, talent management and finance transformation. Rebecca is a member of Accountancy Europe’s public sector expert group and a Teaching Fellow at the University of Greenwich.
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