What's the solution to the profit pursuit problem?

Business has lost its purpose, says Prof Andy Hoffman from the Ross School of Business at the University of Michigan, talking with Ian Welsh. He says that, in the face of crises such as climate change and income inequality, a restructure of how companies regard success is now required.

Hoffman argues the case for corporate legacy, meaning and purpose and not just pursuit of profit above all else, and embedding environmental and social issues across business school curricula – not in sustainability siloes.

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