Episode 57 - Making Data Driven Marketing Decisions with James LaPenna From Atlantic Tomorrows Office
Guest: James LaPenna | Marketing Manager, Atlantic
This week on the Smarketing Show, Rick and Cheryl are joined my special guest James LaPenna, Marketing Manager at Atlantic Tomorrow’s Office, a managed services and office technology solutions provider in New York, New Jersey and Pennsylvania. The topic this week is around making data driven marketing decisions. Marketing has evolved. Gone are the days of gut decisions and hoping for the best. James, Rick and Cheryl discuss the approach to driving business intelligence by evaluating, analyzing, strategizing, monitoring and optimizing digital assets.
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