In today's episode, we discuss the elusive question—what makes something timeless? From brands, to clothing, music, movies, TV shows, games, and everything else in between—this age old question has been debated for a long time in consumer behavior research. Tune in to hear our thoughts about what truly makes something stand the test of time and transcend generations.
LOOTB Website: https://lifeoutofthebox.com/
Button Ph.D. Website: https://buttonphd.com/
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