On this episode of Healthcare Market Matrix, host Jessica Head is back for another episode in her Applied Learning series. Jessica is joined by Kyle Numann, design and development director at Ratio, for a conversation about how marketers and their teams can build digital platforms designed for growth and scale. Together, Jessica and Kyle cover the importance of making data-driven solutions when introducing a brand, the power of the buyer matrix, and designing for diverse populations.
Show Notes
(1:18) Introducing Kyle Numann
(3:16) Making Data-Driven Solutions When Introducing a Brand Digitally
(6:27) The Buyer Matrix
(9:38) Designing for Diverse Populations
(12:41) Closing Thoughts
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Christopher McCord — The Healthtech Funding Landscape: Breaking Down Market Responses
Dr. Neal Patel — The Growing Threat of Cyber Attacks in Healthcare
Mike Mosquito — Escaping Innovation Theatre: Real Strategies for Transforming Healthcare
Spencer Honeyman — The State of AI in Healthcare and Pharma
Dr. Jennie Byrne — Healing the Healers: Addressing Moral Injury in Today's Clinician Market
Aaron Hillman — Mastering Healthtech Event Engagement Strategy
Ben Reigle & Trish Rivard — Market Implications of the Change Healthcare Breach
Introducing Ratio's [Buyer Matrix Series]
Mark Donnigan — The Critical Nature of Leading with Value
Christopher McCord — The State of Healthtech Funding: Considerations for 2024
Mac Davis & Dr. Ramon Jacobs-Shaw — Blending Compassion and Tech: Elevating the Clinical Perspective in Healthtech
Mitch Holdwick — From Disparate to Actionable Data — The Anatomy of Consumer Engagement
[Encore Episode] Bill Russell — The CIO Journey: From Information to Innovation in Modern Healthcare
B. Anderson (Andy) Flatt — Exploring the Tech Roadmap for Eldercare Facilities
Aaron Hillman — Empowering a Consultative Approach to Marketing
Reed Smith — Building a Consumer-Centric Patient Experience
[Ratio Insights] Unlocking Healthcare's Horizon in 2024: The Critical Nature of Understanding Your Value Equation
Tod Fetherling — The Horizon of Data and Analytics
Haden McWhorter — The Premise Health Playbook: What does it mean to be Enterprise-ready?
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