Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
Hey rebels, do you think that you are your message? Now, if you've listened to past episodes of the podcast, you know exactly how I feel about this idea.
I've talked to a few other people who do messaging and they tell me that I am the message But I think you are not your message. Other people cannot spread you. A message that matters to your audience is about your audience.
But what it allowed me to see is that there are two schools of thought for finding your message. There is the self centered school and the audience centered school and yes, self-centered is a play on words. But in this episode I want to dive in to both of those and when it can be helpful to have that deep dive in to your life and when you need to focus on being audience centered in your message.
For a full transcript with links visit this episode's blog post page: https://drmichellemazur.com/2019/10/who-should-your-message-focus-on-self-centered-vs-audience-centered-messaging.html
How Do We Earn Trust in Online Business with Maggie Patterson
How To Build Trust Using Your Brand Message
How Do You Know Who To Trust
A Crisis of Trust: Why You Are Skeptical of Online Businesses
How to Steer Your Business During Uncertain Economic Times
How to Keep Your Message Relevant During an Economic Downturn
The Myth of Messaging as Self-Actualization
[3WR Book Club] The Messages That Support Your 3-Word Rebellion
[3WR Book Club] What the 3 Word Rebellion Does for Your Business
[3WR Book Club] Why Expert Business Owners Need to Start a Rebellion
[3WR Book Club] Why You Should Build a Movement Around Your Expertise
[3WR Book Club] Owning Your Expertise
Bonus Deep Dive: 3 Way to that Messaging Makes Your Marketing Pay Off
Bonus Deep Dive: 3 Stories Your Business Needs to Tell to Turn Strangers into Clients
Bonus Deep Dive: The Tool that Helps Your Business Become Radically Consistent with Your Marketing
Bonus Deep Dive: The Four Foundational Pieces of Messaging (and How to Get Help Crafting It)
Bonus Deep Dive: The Best Way to Stand Out in a Crowded Marketplace
Bonus Deep Dive: Ditch the Ideal Client Avatar and Do This Instead
Bonus Deep Dive: How to Assess the Effectiveness of Your Message
Bonus Deep Dive: The Difference Between Messaging, Marketing & Copywriting
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