Hey rebels, do you think that you are your message? Now, if you've listened to past episodes of the podcast, you know exactly how I feel about this idea.
I've talked to a few other people who do messaging and they tell me that I am the message But I think you are not your message. Other people cannot spread you. A message that matters to your audience is about your audience.
But what it allowed me to see is that there are two schools of thought for finding your message. There is the self centered school and the audience centered school and yes, self-centered is a play on words. But in this episode I want to dive in to both of those and when it can be helpful to have that deep dive in to your life and when you need to focus on being audience centered in your message.
For a full transcript with links visit this episode's blog post page: https://drmichellemazur.com/2019/10/who-should-your-message-focus-on-self-centered-vs-audience-centered-messaging.html
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Sell the Results, Not the Solution
Marketing Messaging Make-Over
Bonus: Duped: Predatory Pricing Practices in the Online Business Pyramid Scheme
The Unfair Advantage of the Overlooked Expert
Listen Up Overlooked Expert: Control The Message
Overcoming the Challenge of Being an Overlooked Expert
Are You The Overlooked Expert?
How to Be the Unmistakable Player in the Game of Communication (Game of Communication 4)
What Needs to Happen In Order For Your Marketing Message to Get Heard and Understood (Game of Communication 3)
What's the Intention Behind Your Marketing Message? (Game of Communication 2)
Are You Communicating or Playing the Game of Communication?
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Why Is It So Hard to Know If Your Messaging Is Working?
Messaging: What Is It and How Do You Know If It's Working
Exploring the Messy Middle of Building an Audience and a Business
Who Has Bigger Stages and Why
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