In this episode, Mark Evans, the founder and principal at Marketing Spark joins us to share his insights on how to get better at brand storytelling.
He talks about:
--> The biggest struggle companies have in connecting their stories with their audience
--> What makes for an engaging story?
--> What are the factors that go into differentiation?
--> Building a core messaging document for organizations
--> Who is the messaging and story intended towards? Users or buyers?
--> What message are you sending to your audience, by having a huge gap between your monthly and annual pricing, and a lot more...
P.S. The ABM Conversations is now among the Top 5 Account Based Marketing Podcasts in the world.
Doing product marketing the right way : with Yoni Solomon
How to win mega deals? : with Christopher Engman
Randy Frisch: How to create a personalized content experience in B2B SaaS?
How to stop chasing customers and build a cult? : Chris Kneeland
How to leverage team-selling and improve customer retention: Kris Rudeegraap
How marketing evolves in a tech startup from $1 million ARR to $10 million ARR: Karthik Sridharan
Why is product marketing often misunderstood? : with Vukasin Vukosavljevic
David Spinks : How to build a community and mistakes to avoid
Is community building for everyone? : with Yaag and Manish
Implementing customer-led growth step-by-step: with Claire Suellentrop
Neil Patel: Content promotion and distribution in B2B SaaS
How to do ABM without a dedicated ABM function
How to get better at social selling and sales enablement: Steve Watt
Sangram Vajre: The MOVE framework for Go-To-Market
What triggers people to buy: Katelyn Bourgoin
How to set up the customer success function : with Scott Marker and Megan Bowen
How to market cybersecurity products better : Rafi Ozick
Conversion Optimization: How to get it right - with Khalid Saleh
How market networks bridge the gap in today’s advertising : Sam Mallikarjunan
How to truly get better at video marketing : Guy Bauer
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