In this episode, Mark Evans, the founder and principal at Marketing Spark joins us to share his insights on how to get better at brand storytelling.
He talks about:
--> The biggest struggle companies have in connecting their stories with their audience
--> What makes for an engaging story?
--> What are the factors that go into differentiation?
--> Building a core messaging document for organizations
--> Who is the messaging and story intended towards? Users or buyers?
--> What message are you sending to your audience, by having a huge gap between your monthly and annual pricing, and a lot more...
P.S. The ABM Conversations is now among the Top 5 Account Based Marketing Podcasts in the world.
CEO Storytelling: Building a narrative - with Kevin Maney
April Dunford: Debunking all the myths and misunderstandings around positioning
Leveraging referrals and partnerships for customer acquisition : Raul Galera
How to reduce friction in B2B content experience: Brett McGrath
Nir Eyal: Consumer psychology, product engagement, and being indistractable
Hiten Shah: How user research helps improve product-customer relevance
Andrei Zinkevich: Misconceptions around ABM and mistakes to avoid
Eddie Yoon: Identifying super consumers and being thoughtfully aggressive
Building your marketing org with a customer privacy DNA: Anco Scholte her Horst
Leveraging LinkedIn for demand generation: Nemanja Zivkovic
Dennis Yu: Breaking the myths around personal branding
How can introverts channel their energies into marketing effectively: Matt Johnson
The role of AI and ML in enterprise ABM: Pierre Custeau
Rory Sutherland: Marketing based on behavioral economics
Revenue attribution in B2B marketing: Steffen Hedebrandt
Bob Moesta: Understanding how customers buy, using Jobs To Be Done Framework
Seth Godin: How to be sensible in the modern marketing world
Tim Soulo: Getting real with content marketing, and going beyond best practices
Achieving product-market fit with a lean organization: Aditya Kothadiya
Create your
podcast in
minutes
It is Free
Straight TV
The Tangent on Veritas Catholic Network
Life After Ministry
The Bible Recap
BardsFM