Up Next in Commerce: How Stitch Fix Relies on Data Science to Build the Perfectly Personalized eCommerce Experience

Style is a very personal part of what makes someone who they are. The way you dress is a reflection of who you are or who you want to be, and what speaks to you may be totally foreign to the next person. Knowing all of that, it’s understandable if you believe that something as personal and experience-driven as style could never be boiled down to data points or plugged into an algorithm. But… you’d be wrong.

At Stitch Fix, a combination of human stylists, powerful AI, and behind-the-scenes technology has created a winning model that delivers a personalized online shopping and styling experience straight to clients’ homes. A powerful data science team is one of the key reasons that Stitch Fix has been able to launch its valuation into the billions. Stephanie Yee is the VP of Data Science at Stitch Fix, and on this episode, we feature her conversation on the Up Next in Commerce podcast. She explains all the ways that data and technology are being put to use to create the best customer experience possible.

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