Hal Elron has become one of the most successful self-published authors in the world and is best known for his international best selling book, The Miracle Morning, that is now selling over 10,000 copies every month as a self-published book. He has earned over one thousand five-star reviews on Amazon and has cracked the code to creating an extraordinary income and impact as an author.
“The Miracle Morning is so simple, I never thought it would become this successful and change so many lives,” says Hal when he reflects back upon his start as a self-publishing author. Last week, he signed with China, making this country the 21st international publisher he has signed with since publishing his book. His book is currently the #1 best-selling book in Korea, #3 in the UK, and has hit #5 on the bookselling list in France.
“I believe the biggest difference between writing a book and writing a book that becomes a phenomenon is writing a book that changes people’s behavior.” No matter what your content, you can embed behavior change into your book. Hal’s advice for authors who want their album talked about two years from publication is to create a behavior change they can implement and become a daily part of the reader’s life.
Two quickly implemented suggestions Hal makes for authors to add behavior change to their book:
Write an affirmation in a downloadable PDF that reaffirms what your book teaches and have them read that every day Create a journaling process that your tribe can write in every dayHal’s The Miracle Morning is created around six practices:
Silence Meditation Affirmation Visualization Exercise Reading and JournalingListen in to find out how Hal grew his presence to the success of thousands of opt-ins per month, how he sold out his book events one month in advance and the importance of creating quality content and value for your followers. Learn how Hal scored an 80% opt-in rate, how he turned his one book into a book series and his secret sauce for success.
Show Notes
[02:37] Hal’s backstory of how he became one of the best self-publishers in the world. [04:53] How he has turned a book into a worldwide movement. [05:58] Behavior changes any author can inject into their content to make their publication memorable. [07:11] How Hal has created rituals and processes inside The Miracle Morning. [11:06] Hal chats about his experience with engaging his audience and translating engagement to 10,000 opt-ins per month. [12:15] He talks about his book events and how they grew over time. [14:17] Hal talks about how he scored 80% opt-in rate. [16:19] Offer five valuable bonuses at the end of your book. [17:54] How to turn one book into a series of books. [21:59] The secret sauce to Hal’s success. [24:16] Structure and process of onboarding a co-author. [26:44] Fee structure and royalty percentage of book sales with co-authors. [29:27] Hal’s process for international publication rights in over 20 countries. [34:03] Top three pieces of advice Hal gives to future or current book authors. [42:18] How his American television spots didn’t translate into book sales. [44:19] Hal’s advice on how to make your book into a movement. [46:44] Make sure to embed behavior change and pay it forward into your content.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Hal Elrod interviews Chandler Bolt Everything You Need to Know About Writing and Publishing Listen to Hal’s Podcast Connect with Hal on LinkedIn Miracle Morning on the web Find Hal’s books here Visit one of Hal Elrod’s Live EventsSPS 074: This One Quiz Funnel Will Sell More Books & Turn Readers Into Paying Customers (Better Than A Free + Shipping Funnel) with Ryan Levesque
SPS 073: Build Your Personal Brand (And Double Your Business) Using A Book with Chris Ducker
SPS 072: Writing Great Fiction Using Beta Readers...And How To Build An Author Platform On YouTube That Sells Books with Jenna Moreci
SPS 071: Extreme Ownership, The Dichotomy of Book Publishing, And Using Publicity To Help Sell 2.5M+ Copies with Leif Babin
SPS 070: Keywords, Categories, & Using Amazon SEO + Publisher Rocket to Sell More Books with Dave Chesson
SPS 069: How A Former Circus Performer Unlocked The Author Advantage & Grew A 7-Figure Editing Business with Qat Wanders
SPS 068: Using Publicity & Speaking To Sell More Books & Grow Your Business with Sloane Ketchum
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SPS 066: Myers Briggs for Writing A Book: How To Use Your Unique Personality Type (And Strength) To Maximize The Success Of Your Book with Gary Williams
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