Hal Elron has become one of the most successful self-published authors in the world and is best known for his international best selling book, The Miracle Morning, that is now selling over 10,000 copies every month as a self-published book. He has earned over one thousand five-star reviews on Amazon and has cracked the code to creating an extraordinary income and impact as an author.
“The Miracle Morning is so simple, I never thought it would become this successful and change so many lives,” says Hal when he reflects back upon his start as a self-publishing author. Last week, he signed with China, making this country the 21st international publisher he has signed with since publishing his book. His book is currently the #1 best-selling book in Korea, #3 in the UK, and has hit #5 on the bookselling list in France.
“I believe the biggest difference between writing a book and writing a book that becomes a phenomenon is writing a book that changes people’s behavior.” No matter what your content, you can embed behavior change into your book. Hal’s advice for authors who want their album talked about two years from publication is to create a behavior change they can implement and become a daily part of the reader’s life.
Two quickly implemented suggestions Hal makes for authors to add behavior change to their book:
Write an affirmation in a downloadable PDF that reaffirms what your book teaches and have them read that every day Create a journaling process that your tribe can write in every dayHal’s The Miracle Morning is created around six practices:
Silence Meditation Affirmation Visualization Exercise Reading and JournalingListen in to find out how Hal grew his presence to the success of thousands of opt-ins per month, how he sold out his book events one month in advance and the importance of creating quality content and value for your followers. Learn how Hal scored an 80% opt-in rate, how he turned his one book into a book series and his secret sauce for success.
Show Notes
[02:37] Hal’s backstory of how he became one of the best self-publishers in the world. [04:53] How he has turned a book into a worldwide movement. [05:58] Behavior changes any author can inject into their content to make their publication memorable. [07:11] How Hal has created rituals and processes inside The Miracle Morning. [11:06] Hal chats about his experience with engaging his audience and translating engagement to 10,000 opt-ins per month. [12:15] He talks about his book events and how they grew over time. [14:17] Hal talks about how he scored 80% opt-in rate. [16:19] Offer five valuable bonuses at the end of your book. [17:54] How to turn one book into a series of books. [21:59] The secret sauce to Hal’s success. [24:16] Structure and process of onboarding a co-author. [26:44] Fee structure and royalty percentage of book sales with co-authors. [29:27] Hal’s process for international publication rights in over 20 countries. [34:03] Top three pieces of advice Hal gives to future or current book authors. [42:18] How his American television spots didn’t translate into book sales. [44:19] Hal’s advice on how to make your book into a movement. [46:44] Make sure to embed behavior change and pay it forward into your content.Links and Resources
Self-publishingschool.com Spsfreetraining.com Circle of Profit Hal Elrod interviews Chandler Bolt Everything You Need to Know About Writing and Publishing Listen to Hal’s Podcast Connect with Hal on LinkedIn Miracle Morning on the web Find Hal’s books here Visit one of Hal Elrod’s Live EventsSPS 029: How I Used A Book Trailer, Facebook Ads & a Launch Team to Launch My First Book with Andrew Ferebee
SPS 028: Getting Your First 10,000 Readers with Nick Stephenson
SPS 027: How to Write a Timeless Book that Sells 500,000 Copies with Josh Shipp
SPS 026: How I Built the Largest Success Training Company in the World Using My Book with T. Harv Eker
SPS 025: You Are a Writer, So Start Acting Like One with Jeff Goins
SPS 024: From Self-Published Author to Front of Store Placement with Eileen Wilder
SPS 023: How to Use Books to Book Yourself Solid & Grow Your Speaking, Coaching & Training Business with Michael Port
SPS 022: Behind the Scenes of Multiple NYT Bestsellers with Daniel Decker
SPS 021: Using Books to Grow My Blog, Following & Online Business with Crystal Paine
SPS 020: How to Punch Worry in the Face with Mitch Matthews
SPS 019: How I Self-published My Way onto the Wall Street Journal Bestseller List with Pat Flynn
SPS 018: Scaling Up Your Business Using Books with Verne Harnish
SPS 017: How I Went From #1 NYT Book Launch to $5.1M Product Launch with Jeff Walker
SPS 016: My Exact Process for Writing 16 Books with Joanna Penn
SPS 015: How to be a Writing Machine with Steve Windsor
SPS 014: Before Book” vs. “After Book” with Brian Tracy
SPS 013: Beyond the Bestseller with Hal Elrod
SPS 012: How I Built an E-Book Business of $3,000-$4,000/Month with Lise Cartwright
SPS 011: How To Start Blogging For High Profile Sites with Dorie Clark
SPS 010: Sell Or Be Sold with Grant Cardone
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