We live in a digital era. Consumers are technologically empowered and they demand interactions tailored to their digital savviness. Jonathan Copulsky, Professor at Northwestern's Kellogg School of Management and Medill School of Journalism, and former Deloitte CMO, understands that chatbots are the future of customer experience. Jonathan talks digital transformation, Martech, voice, and more on the Brand Lab Series™ podcast.
"All the things that I do, I learned from watching, observing, and sitting at the knee of others, so I think that’s important to pass on.”
The Future is Unknown: Rethinking the Economy During Coronavirus | Ep 99
The Future is Unknown: Rethinking Sales and Marketing During the Coronavirus | Ep 98
The Future is Unknown: Rethinking Mental and Physical Health During the Coronavirus | Ep 97
The Future is Unknown: Rethinking Business Planning During the Coronavirus | Ep 96
The Future is Unknown: Rethinking Planning During the Coronavirus | Ep 95
USA Basketball Foundation Executive Director Talks Leadership and Tokyo 2020 | Ep 94
Bob Moesta on Sales Training Flaws and What Causes People to Buy | Ep 93
CultureIQ VP of Marketing at the Intersection of Psychology and Tech | Ep 92
Schneps Media Publisher on Dominating Media Online and Offline | Ep 91
FCB Chicago President on Leveraging Tech and Talent | Ep 90
Chevron Corporate Brand Advertising Executive on AR, Voice, and Growth-Mindset | Ep 89
Merrick Pet Care Vice President on Marketing an Emotional Category | Ep 88
Signify (Philips Lighting) Head of Co-creation & People Insight on the Power of Co-creation | Ep 87
Bob Moesta Talks Jobs to Be Done Theory and Demand-Side Innovation | Ep 86
Base4 CMO on Modernizing a Lagging Industry | Ep 85
Mediafly CMO on the Move from Agency Life to Brand Life | Ep 84
Middleground IT Co-Founder on Defending Cyber Attacks | Ep 83
Honeywell Director of IoT Product Management on IoT Growth | Ep 82
Loeb & Loeb Partner on Protecting Your IP in a Digital Era | Ep 81
PIMCO EVP of Digital on Bringing Brand Purpose to Life | Ep 80
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