Tourpreneur Tour Business Podcast
Business:Entrepreneurship
In today's episode, we have a special guest joining us - Jen Fein, the CEO and head of product at YouLi (https://go.youli.io/). We'll be discussing the fascinating journey of YouLi, a platform that generates personalised travel itineraries, and how it has been transforming the travel industry.
Get ready for an insightful conversation as we explore the importance of email marketing, the rise of unique group travel experiences, and the challenges and rewards of being a female founder in the tech and travel space. So grab your headphones and get ready to be inspired by Jen's entrepreneurial journey on this episode of Tourpreneur.
Key Facts and Insights from the Episode
04:19 Exception in corporate world leads to Japan; friends don't read details, different information needs.
07:11 Technology allows for personalized and dynamic content.
10:01 Partnerships, retreat training, memberships, Transformational Travel Council.
17:30 4-day music festival tour in Colombia. Unique experiences.
19:27 Event planning skill merges with technology trends.
23:57 Conversions up 30% in last 90 days.
27:19 Paid search may not lead to bookings.
29:32 Intimacy and trust in travel experiences.
33:22 Not travel tech, focused on unique experiences.
36:40 Build company that cares, survives, and grows.
42:18 Let go of unnecessary technology, automate business.
44:59 Quick digital transformation for partnered clients. Gradual migration.
47:09 Original founder became tech guy, found co-founders.
51:36 Empathy, flexibility, and values guided our decisions.
53:29 Intentional, patient, sustainable business growth is success.
Mentioned in this episode:
Sponsored by Google 'Things to do'
Want more direct bookings and greater exposure on Google? Then go check out Tourpreneur's free course on using Google 'Things to do', a new program offering tour operators a chance to display their tours across new Google locations. Learn more here: tourpreneur.com/google
Special Announcement - Daily Dose of Inspiration for Tour Operators.
APAC Arival 2019: Roundtable on the Future of In-Destination in Asia
Who are Checkfront and how can they help your tour business? Round Table
APAC Arival 2019 - Responsible Tourism as Company Culture & Habit
APAC Arival 2019 - Roundtable: DMOs & the State of In-Destination in Asia
Arival Orlando attendees tell us what they thought of the event (and major takeaways) 33
APAC Arival 2019 - CEO of I Love Asia Tour Lien Nguyen is on a mission to empower women across Vietnam
APAC Arival 2019 - So you have made a profit. What’s next? How do we grow?
YouTube tips for Tour Operators. How Rob generates 90% of his bookings from YouTube. (32)
APAC Arival 2019 - The Power of Passion (Plus Some Hawker Chicken & Rice)
APAC Arival 2019 - Is the multi-attraction pass optimized for operators in APAC?
How do I promote my specialty tours? - Ask the Expert (31)
APAC Arival 2019 - Why This Online Brand Delivers Offline Experiences
APAC Arival 2019 - Tour Operators have their say on the big challenges and trends shaping their decisions today and tomorrow.
How Erik built a tour operator business from scratch (and how he sold it.)
APAC Arival 2019 - Understanding the Muslim Traveler
APAC Arival 2019 -The View from Google with Eugenie Lam
How Jeremy turned his passion for NYC into a tour business. (29)
APAC Arival 2019 - Roundtable: There's No Such Thing as Asia
APAC Arival 2019 - What you need to know about the Indian traveller
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