Hashtag Authentic - for creatives, dreamers & business owners online
Business:Marketing
WHAT WE TALK ABOUT
* The often-underestimated importance of being “politely persistent”
* Starting a blog and Instagram before you become an expert (practising in public), as a way to find clients after you graduate
* The way Kimberly used Instagram not only as a photography portfolio but also as a way to train her writing voice ahead of writing her book, alongside her blog writing
* The value of receiving immediate feedback on Instagram to hone our marketing skills: we immediately learn what works and what doesn’t, based on people’s responses
* A burgeoning shift of women taking up space and creating businesses, that is reshaping our ideas of what it is to be a leader, what a CEO is, and what “sales and marketing” should look like
* The historic under-valuing of creativity in the mainstream, and particularly in business (creativity is not perceived as productivity, and productivity is how we measure our worth), and how creative people (often women) are forging important changes to that attitude
* Kimberly’s fabulous words, like a rallying cry, which someone needs to put on Pinterest! “Creativity is joy. Creativity is being alive.”
* The highs and lows of pitching a book to publishers and agents (and recovering from rejection)
* Using our public platforms to hold ourself accountable to pursuing our creative dreams
* The awful summer of 2020, and Kimberly’s personal and professional turning point after reading the rather grim statistics around the number of women of colour who get book deals, and what they get paid…
* The importance of investing in ourselves (even to putting our money where our mouths are!)
* The nuts and bolts of self-publishing… beautifully (and being the CEO of your book)
* Kimberly’s advice for anyone who is seeking the courage to follow their dreams
LINKS
My Instagram class The Insta Retreat
* Kimberly’s Instagram, @thelittleplantation
* Her book, Creative Food Photography
* Her podcast, Eat, Capture, Share
* Kimberly’s blog, with lots of resources on self publishing and food photography
* Sara’s podcast interview with Fiona Humberstone
* For self-publishers, Kimberly recommends The Book Launch Show podcast with Tim Grahl
* More about Clubhouse, a live, audio social media app, currently invitation only
Building An App-based Business, & Mindfulness & Meditation For Creatives With Andrew Johnson
How to be brilliant on Twitter, With Samantha Kelly
Going 'Online Only' & Being Raw On IG Stories, With Charlotte Jacklin from Betty Magazine
'Crazy Creative People' - Building A Creative Business Around Mental Illness, WIth Beth Kirby
Building a Multi-hyphen Career With Emma Gannon
Using Pinterest To Make Your Work Go Viral, With Megan Auman
Stopping the Glorification of 'Busy', With Jen Carrington
Instagram Updates You Need To Know About
How to Write Spellbinding Instagram Captions, With Laura Jane Williams
The Digital Butterfly Effect, With Jon Ronson
Instagram, Influencers and Algorithms, With Nik Speller
Columns, Newsletters & Book Deals, With Dolly Alderton
Selling Your Work Without Feeling Weird & Uncomfortable, With Tara Swiger
Call Your Work By Its Real Name
Brand Styling and the Psychology of Colour, with Fiona Humberstone aka The Brand Stylist
Owning Your Opinions In Print, With journalist Hadley Freeman
The Rules & Laws For Influencer Marketing, With Pete Lewin
How To Stop Caring What Everyone Thinks, With Sas Petherick
How To Stop Playing Small, With Tara Mohr
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