Hashtag Authentic - for creatives, dreamers & business owners online
Business:Marketing
WHAT WE TALK ABOUT
* The often-underestimated importance of being “politely persistent”
* Starting a blog and Instagram before you become an expert (practising in public), as a way to find clients after you graduate
* The way Kimberly used Instagram not only as a photography portfolio but also as a way to train her writing voice ahead of writing her book, alongside her blog writing
* The value of receiving immediate feedback on Instagram to hone our marketing skills: we immediately learn what works and what doesn’t, based on people’s responses
* A burgeoning shift of women taking up space and creating businesses, that is reshaping our ideas of what it is to be a leader, what a CEO is, and what “sales and marketing” should look like
* The historic under-valuing of creativity in the mainstream, and particularly in business (creativity is not perceived as productivity, and productivity is how we measure our worth), and how creative people (often women) are forging important changes to that attitude
* Kimberly’s fabulous words, like a rallying cry, which someone needs to put on Pinterest! “Creativity is joy. Creativity is being alive.”
* The highs and lows of pitching a book to publishers and agents (and recovering from rejection)
* Using our public platforms to hold ourself accountable to pursuing our creative dreams
* The awful summer of 2020, and Kimberly’s personal and professional turning point after reading the rather grim statistics around the number of women of colour who get book deals, and what they get paid…
* The importance of investing in ourselves (even to putting our money where our mouths are!)
* The nuts and bolts of self-publishing… beautifully (and being the CEO of your book)
* Kimberly’s advice for anyone who is seeking the courage to follow their dreams
LINKS
My Instagram class The Insta Retreat
* Kimberly’s Instagram, @thelittleplantation
* Her book, Creative Food Photography
* Her podcast, Eat, Capture, Share
* Kimberly’s blog, with lots of resources on self publishing and food photography
* Sara’s podcast interview with Fiona Humberstone
* For self-publishers, Kimberly recommends The Book Launch Show podcast with Tim Grahl
* More about Clubhouse, a live, audio social media app, currently invitation only
Why Your Audience Isn't Growing
Staying True to Your Creative Voice, With Helen Stephens
Chatting All Things Instagram, With Humphrey & Grace
Using Instagram For Charity Fundraising, With Creating for Good
From Journalism to Fashion Blogging, With Stylonylon
Instagram & Blogging Q&A, Your Questions Answered
How To Get Press Coverage For Your Online Work, With Janet Murray
What Brands Look For In Influencers, With Sally Gurteen
Creating Your Ideal Work Week, With Jen Carrington
Stop Making Excuses & Start Actually Trying, With Sarah Von Bargen
The Power Of Personal Projects, With Xanthe Berkeley
Is Blogging Still Relevant, With Kat Molesworth
Managing Self Doubt, With Sas Petherick
Working As A Pro Instagrammer, With Hannah Argyle
Why Every Online Creative Needs a Mailing List
Finding your 'right people' online, with Tara Swiger
Using Instagram to Launch A Creative Business, With Jono Smart
Avoiding the comparison trap on social media
Why Great Photos Are Still the Key to Making It Big On Instagram, With AllThatIsShe
Following Your Creative Instincts, With 5ftinf
Create your
podcast in
minutes
It is Free
Marketing Secrets with Russell Brunson
Liberty Spenders
The Influence Factor by The Influencer Marketing Factory
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Online Marketing Made Easy with Amy Porterfield