Episode 103
Chloe Thomas is a best-selling author, international speaker, and host of both the award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri) and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Her specialty is solving eCommerce marketing problems from tiny tactics to huge strategies.
Learn from Chloe how to utilize Facebook and Google ads while surviving the Cookie Apocalypse!
[00:01 - 06:56] Opening Segment
[06:57 - 16:54] Modern Ways to Connect With Customers
[16:55 - 22:41] Tips to Start on Shopify Successfully
[22:42 - 27:25] Facebook Ads vs. Google Ads
[27:26 - 37:24] How to Survive the Cookie Apocalypse
[37:25 - 45:09] Quality Podcast That Generates Money
[45:10 - 47:18] Closing Segment
Tweetable Quotes:
“Facebook and Google both get 90, 99% of their income from advertising. They’re heavily incentivized to find a way to make this work for you.” - Chloe Thomas
“...being an entrepreneur, a business owner, it gives you lots of freedom, but if you want to exit, it’s incredibly hard.” - Chloe Thomas
Resources mentioned
Get in touch with Chloe by emailing chloe@ecommercemasterplan.com or following her on LinkedIn and Twitter. Check out eCommerce MasterPlan to grow your ecommerce business!
------------------------------------------------------------------------------------------
Send us a voice message and let us know how we can help you fire the man!
YouTube
Email us --> support@firingtheman.com
LEAVE US A REVIE
Support the Show.
How Did a 21-Year Old Become an Amazon Best Seller and Marketing Expert - Carson Spitzke
How To Leverage SEO for Exponential Growth With Expert Bear Newman
Masterclass on Trademarks with Trademark Angel's CEO Anita Mar
Dick Wybrow's Amazing Journey from Radio and TV Star to Becoming an Amazon Best Selling Author
What is Open Banking and How Will It Impact Your E-Commerce Business With Kieron James
How to Protect Your Brand with Intellectual Property Expert Steven Weigler
From Managing a Billionaire's Assets to Smoking Ribs: Andrew Buehler's Journey to Happiness
From Major Setbacks to Success: John Weberg's Secrets to Strategic Growth
Architecting a New Life: From Corporate Engineer to Digital Nomad and Entrepreneur with Rhami Aboud
Exposing the Best E-Commerce Secrets with Industry Expert Matt Edmundson
Diversifying Beyond Amazon: Our Business Growth, Outdoor Adventures, and Embracing Health in 2023
An Amazon Seller's Blueprint For the Mexican Market with Ramiro Vlasco
Introvert to Wildly Successful Entrepreneur: Megan Chlor's Journey
Unleashing the Shopify Blueprint for Success With Digital Marketing Expert, Tina Bar
From Amazon to Shopify: Catherine Smith's Blueprint to E-Commerce Success
Riding the AI Wave: Jonathan Green's Success Amazing Story - Part 2
Riding the AI Wave: Jonathan Green's Success Amazing Story
Advanced E-Commerce Insights from Ex-Amazon Director John Rossman
Understanding AI’s Role in Ecommerce Sales and Marketing with Expert Ted Fluck
Celebrating 200 Episodes: Our Top Tips and Lessons Learned
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
The Money Mondays