Episode 103
Chloe Thomas is a best-selling author, international speaker, and host of both the award-winning eCommerce MasterPlan Podcast and the brand new Keep Optimising Podcast. Chloë is one of the Top 30 eCommerce Influencers 2021 (Scurri) and her podcasts are regularly included in lists of the top eCommerce & marketing podcasts in the world. Her specialty is solving eCommerce marketing problems from tiny tactics to huge strategies.
Learn from Chloe how to utilize Facebook and Google ads while surviving the Cookie Apocalypse!
[00:01 - 06:56] Opening Segment
[06:57 - 16:54] Modern Ways to Connect With Customers
[16:55 - 22:41] Tips to Start on Shopify Successfully
[22:42 - 27:25] Facebook Ads vs. Google Ads
[27:26 - 37:24] How to Survive the Cookie Apocalypse
[37:25 - 45:09] Quality Podcast That Generates Money
[45:10 - 47:18] Closing Segment
Tweetable Quotes:
“Facebook and Google both get 90, 99% of their income from advertising. They’re heavily incentivized to find a way to make this work for you.” - Chloe Thomas
“...being an entrepreneur, a business owner, it gives you lots of freedom, but if you want to exit, it’s incredibly hard.” - Chloe Thomas
Resources mentioned
Get in touch with Chloe by emailing chloe@ecommercemasterplan.com or following her on LinkedIn and Twitter. Check out eCommerce MasterPlan to grow your ecommerce business!
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