The New Relationship Marketing for Real Estate Investors

We all know the importance of marketing in your real estate investing business. Marketing always involves using your time or your money, and in most cases, it’s a little bit of both. Today I want to talk about the new relationship marketing for real estate investors, what that means, and how can you implement it in your business.

What’s the benefit of implementing this in your business? The biggest benefit is that in most cases it’s free and anyone can do it.

Strictly defined, Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers versus new customer acquisition through sales and advertising. However, you can also turn this around and use some of these same principles to attract and engage new customers and create raving fans in the process, especially since social media and content marketing are such a big part of business success today.

Key Highlights:

[00:01 - 04:29] Opening Segment

• An overview of relationship marketing for real estate investors

A strategy of customer relationship management (CRM)

• How to create raving fans through excellent customer experience

• Communicate the benefits of working with you and how it will change their current reality

[04:30 - 09:02] Building Relationships and Exceeding Expectations

• Build a relationship with the seller to help them move on with their lives

• Focus on the customer experience from the first phone call to closing the deal

• Exceed expectations each time you interact with them

• Become reliable and dependable to be at the top of the list

[09:03 - 13:36] Stand Out From the Crowd with Relationship Marketing

• Build relationships through honest conversations

• Figure out what makes you unique from other investors in the room

• Become an expert in a few areas to stand out from the crowd

• Different is better than better when it comes to marketing

[13:37 - 19:53] Closing Segment

• Why social media is a great opportunity for real estate investors

• Networking online and offline is important

Resources Mentioned: 

Get your FREE "Quick Start Marketing Plan" on the Louisville Gal's Real Estate Blog

Need a CRM for your business? I have one I recommend. It’s called Invelo and you can get it here 

Key Quotes:

"When your customer's experience is outstanding and memorable, you will inevitably create raving fans. " - Sharon Vornholt

"Everything in your business should be about the customer experience from that first phone call until the deal is closed." - Sharon Vornholt

"Businesses are all about relationships and networking is the way that you connect with these people." -Sharon Vornholt

WANT TO LEARN MORE?

Connect with me through my website, Instagram, and LinkedIn

Or you can send me an email at sharon@sharonvornholt.com 

Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.

Learn more about this podcast on iTunes, or Stitcher.

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