Let’s Talk Real Estate Investing with Sharon Vornholt
Business:Investing
We all know the importance of marketing in your real estate investing business. Marketing always involves using your time or your money, and in most cases, it’s a little bit of both. Today I want to talk about the new relationship marketing for real estate investors, what that means, and how can you implement it in your business.
What’s the benefit of implementing this in your business? The biggest benefit is that in most cases it’s free and anyone can do it.
Strictly defined, Relationship Marketing is a strategy of Customer Relationship Management (CRM) that emphasizes customer retention, satisfaction, and lifetime customer value. Its purpose is to market to current customers versus new customer acquisition through sales and advertising. However, you can also turn this around and use some of these same principles to attract and engage new customers and create raving fans in the process, especially since social media and content marketing are such a big part of business success today.
Key Highlights:
[00:01 - 04:29] Opening Segment
• An overview of relationship marketing for real estate investors
A strategy of customer relationship management (CRM)
• How to create raving fans through excellent customer experience
• Communicate the benefits of working with you and how it will change their current reality
[04:30 - 09:02] Building Relationships and Exceeding Expectations
• Build a relationship with the seller to help them move on with their lives
• Focus on the customer experience from the first phone call to closing the deal
• Become reliable and dependable to be at the top of the list
[09:03 - 13:36] Stand Out From the Crowd with Relationship Marketing
• Build relationships through honest conversations
• Figure out what makes you unique from other investors in the room
• Become an expert in a few areas to stand out from the crowd
[13:37 - 19:53] Closing Segment
• Why social media is a great opportunity for real estate investors
• Networking online and offline is important
Resources Mentioned:
Get your FREE "Quick Start Marketing Plan" on the Louisville Gal's Real Estate Blog
Need a CRM for your business? I have one I recommend. It’s called Invelo and you can get it here
Key Quotes:
"When your customer's experience is outstanding and memorable, you will inevitably create raving fans. " - Sharon Vornholt
"Everything in your business should be about the customer experience from that first phone call until the deal is closed." - Sharon Vornholt
"Businesses are all about relationships and networking is the way that you connect with these people." -Sharon Vornholt
WANT TO LEARN MORE?
Connect with me through my website, Instagram, and LinkedIn
Or you can send me an email at sharon@sharonvornholt.com
Be sure to check out the Louisville Gals Real Estate Blog and my course Probate Investing Simplified.
Learn more about this podcast on iTunes, or Stitcher.
If you liked my show, please LEAVE AN HONEST REVIEW, like, and subscribe!
Probate Investing - The Terminology of Probate
Why You Should Invest Where it Makes Sense Rather than Where You Live with Kira Golden
How to Hire an Acquisition Manager for Your REI Business
How to Build Rapport with Motivated Sellers
My 6 Point Plan for Finding Good Deals
Flipping Land with Seth Williams - Let's Talk Real Estate Investing - e05
Sales and Purchase Contracts: Protect Yourself By Adding this Clause
The Special Language You Must Put in Every Contact when Buying Probate Property
Wholesaling Houses the Easy Way with Brett Snodgrass
How I Bought 100 Houses without Doing Any Marketing with Holly McKhann
How to Handle Calls from Angry Sellers
How to Earn Double Digit Returns Investing in Tax Liens and Tax Deeds
What I've Learned from Doing 100 Podcasts
How to Generate Massive Online Leads with Danny Johnson
How to Find Deals on the MLS
Building an Exceptional Business
The 6 Biggest Mistakes Real Estate Investors Make When it Comes to Marketing
Marketing Tips for Your REI Business
Building Container Homes - Expert Interview with Stevie Bear
Overcoming Procrastination
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
U.S Property Podcast
Aligned Money Show
Dubai Property Podcast
The Ramsey Show
The Clark Howard Podcast