In episode 223, Kestrel welcomes Maggie Hewitt, the founder and designer behind Maggie Marilyn, to the show. Made in New Zealand, Maggie Marilyn is working toward a more transparent, circular, regenerative and inclusive fashion industry.
“Really the biggest achievement of all to-date was making this sort of bold decision to pivot our business model to operate entirely direct-to-consumer, and I think really now — our values and our business model actually align.”On this week’s show, Maggie shares more on what led her to build a fashion brand that places sustainability at its core. She also explains more of how over the last five years, they realized as a brand, that in order to move forward with their focus of transparency, circularity, regeneration and inclusivity, they had to transform their business model to align with those values — which, for Maggie Marilyn, meant shifting away from wholesale and functioning entirely as a direct-to-consumer brand.
Maggie and Kestrel also dive into ideas around transparency, responsibility and accountability as a sustainable brand, and how Maggie Marilyn is pushing to truly hold themselves accountable when it comes to their statements.
The below thoughts, ideas + organizations were brought up in this chat:
“Stylists Are Giving Sustainable Fashion New — and Aspirational — Appeal” in WWD
“I think really the biggest achievement of all to-date was making this sort of bold decision to pivot our business model to operate entirely direct-to-consumer, and I think really now — our values and our business model actually align.”
Coercive labour practices in Xinjiang, how Maggie Marilyn responded in their communication + actions
All revolutions have always started at a grassroots level, and so I think that consumers really need to know that they hold so much power in transitioning our industry into one that is sustainable for the future. You know, it’s a tagline that we use a lot that we really believe everyone has the power to change the world, so yeah — ask more questions.” -Maggie
Maggie Marilyn’s Diversity and Inclusion Policy
Maggie Marilyn’s Sustainability Strategy
Follow Maggie Marilyn on Instagram >
Thanks to this week's sponsor TEN/TEN — an exclusive collection of ten one-of-a-kind engagement rings, designed by ten of the most distinctive designers working today. Using only diamonds responsibly sourced from Botswana, ten design masters have each produced a uniquely beautiful commitment ring. Learn more at BlueNile.com >
S03 Episode 142 | LEFT EDIT + ESSENTIALS THAT MAKE AN IMPRESSION
S03 Episode 141 | SUSTAINABLE STYLING + CURATING THE MINIMALIST WARDROBE SHOP
S03 Episode 140 | ETHICAL STYLE JOURNAL + THE POWER OF INDEPENDENT MAGAZINES
S03 Episode 139 | THE BETTER SHOP + COMMUNITY OVER COMPETITION
S03 Episode 138 | MARKET45 + PROGRESS OVER PERFECTION
S03 Episode 137 | REMODE, THE PREMIER EVENT FOR DISRUPTIVE + SUSTAINABLE FASHION
S03 Episode 136 | THE MINIMALIST WARDROBE
S03 Episode 135 | CLOTH FOUNDRY + A HEALTHY WARDROBE
S03 Episode 134 | REFORMATION + THEIR NEW PARTNERSHIP WITH THREDUP
S03 Episode 133 | NASREEN SHEIKH, ANTI-SWEATSHOP ADVOCATE
S03 Episode 132 | RENEE PETERS + MODEL4GREENLIVING
S03 Episode 131 | KROCHET KIDS, KNOWN SUPPLY + SLOW STORYTELLING
S03 Episode 130 | OUTERKNOWN + SMASHING THE FORMULA
S03 Episode 129 | THE GARMENT WORKER CENTER + ONE WOMAN'S STORY
S03 Episode 128 | THE GARMENT + THEIR VIRTUAL POP-UP
S03 Episode 127 | AGAATI + EMBRACING BOTH HANDS AND MACHINES
S03 Episode 126 | NISOLO + HOLISTIC DEVELOPMENT
S03 Episode 125 | COLLECTIVE CLOSETS
S03 Episode 124 | NATURAL FIBER WELDING
S03 Episode 123 | WHIMSY+ROW, THE INFLUENCER AGE + BUILDING A CONSCIOUS COMMUNITY
Create your
podcast in
minutes
It is Free
Dairyland Frights
The Passionistas Project Podcast
Just Dumb Enough Podcast
Stuff You Should Know
Timcast IRL