In episode 223, Kestrel welcomes Maggie Hewitt, the founder and designer behind Maggie Marilyn, to the show. Made in New Zealand, Maggie Marilyn is working toward a more transparent, circular, regenerative and inclusive fashion industry.
“Really the biggest achievement of all to-date was making this sort of bold decision to pivot our business model to operate entirely direct-to-consumer, and I think really now — our values and our business model actually align.”On this week’s show, Maggie shares more on what led her to build a fashion brand that places sustainability at its core. She also explains more of how over the last five years, they realized as a brand, that in order to move forward with their focus of transparency, circularity, regeneration and inclusivity, they had to transform their business model to align with those values — which, for Maggie Marilyn, meant shifting away from wholesale and functioning entirely as a direct-to-consumer brand.
Maggie and Kestrel also dive into ideas around transparency, responsibility and accountability as a sustainable brand, and how Maggie Marilyn is pushing to truly hold themselves accountable when it comes to their statements.
The below thoughts, ideas + organizations were brought up in this chat:
“Stylists Are Giving Sustainable Fashion New — and Aspirational — Appeal” in WWD
“I think really the biggest achievement of all to-date was making this sort of bold decision to pivot our business model to operate entirely direct-to-consumer, and I think really now — our values and our business model actually align.”
Coercive labour practices in Xinjiang, how Maggie Marilyn responded in their communication + actions
All revolutions have always started at a grassroots level, and so I think that consumers really need to know that they hold so much power in transitioning our industry into one that is sustainable for the future. You know, it’s a tagline that we use a lot that we really believe everyone has the power to change the world, so yeah — ask more questions.” -Maggie
Maggie Marilyn’s Diversity and Inclusion Policy
Maggie Marilyn’s Sustainability Strategy
Follow Maggie Marilyn on Instagram >
Thanks to this week's sponsor TEN/TEN — an exclusive collection of ten one-of-a-kind engagement rings, designed by ten of the most distinctive designers working today. Using only diamonds responsibly sourced from Botswana, ten design masters have each produced a uniquely beautiful commitment ring. Learn more at BlueNile.com >
S04 Episode 182 | UNITED BY BLUE ON REMOVING 2 MILLION LBS OF TRASH, USING SALVAGED BISON FIBER + QUITTING SINGLE USE PLASTIC
S04 Episode 181 | ELIZABETH CLINE + THE CONSCIOUS CLOSET
S04 Episode 180 | HUSTON TEXTILE COMPANY + BRINGING MANUFACTURING BACK TO AMERICA
S04 Episode 179 | FAIR TRADE USA + SHOPPER RECOGNITION OF THE LABEL TODAY
S04 Episode 178 | LOLI + ZERO WASTE BEAUTY FROM FOOD WASTE
S04 Episode 177 | NEW YORK TIMES STYLE + SUSTAINABILITY WITH ELIZABETH PATON
S04 Episode 176 | ANACT TOWELS + THE POWER OF HEMP
S04 Episode 175 | ELIZA SLOANE JEWELRY, SCALING AS A MAKER + ULTIMATE CREATIVE FREEDOM
S04 Episode 174 | TONLÉ, ZERO WASTE + MAKING IN CAMBODIA
S04 Episode 173 | FRANK AND OAK + LISTENING TO SHOPPERS TO DRIVE CREATION
S04 Episode 172 | NOBLE CARRIAGE + HOW SUSTAINABLE SHIFTS CAN START WITH MOMS
S04 Episode 171 | THE PSYCHOLOGY OF FASHION + WHY WE WEAR WHAT WE WEAR
S04 Episode 170 | SOURCERY THE LABEL AND SILK YOU CAN MACHINE WASH + DRY
S04 Episode 169 | TRIARCHY ON SUSTAINABLE DENIM, MINDFULNESS + BALANCE
S04 Episode 168 | THREDUP + THE MASSIVE RISE OF RESALE
S04 Episode 167 | THE LOVE IS PROJECT + PAYING IT FORWARD
S04 Episode 166 | MARIELLE ELIZABETH + SLOW FASHION FOR ALL
S04 Episode 165 | PACT + GROWING COTTON BETTER, WITHOUT THE GROSS STUFF
S04 Episode 164 | MADE TRADE + ETHICALLY ELEVATED GOODS FOR DESIGN LOVERS
S04 Episode 163 | ALICE ALEXANDER + INCLUSIVITY FOR ALL BODIES
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