HALO Talks: Elevating Wellness
Business
Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore interviews Blake Richards formerly with Nike as a Senior Data Quality Analyst, then Senior Global Membership Ops Process Coordinator and now as the Founder of Wunup.
Wunup is a one-of-a-kind app that dives into world of gamification and peer-to-peer challenges in the fitness industry. Blake shares his journey from working at Nike to creating his own company, and how the culture and innovation at Nike influenced his entrepreneurial pursuits. From linking up with Apple Health and Stripe to creating challenges and inviting friends, Blake reveals the inner workings of his fun new tool.
With regard to the challenges and accountability for fitness between friends he states, "One thing we'd focus on is accountability, and it was through friends doing different challenges. Basically we would just be using Venmo. I was gifted an Apple Watch and we were all doing these challenges competing for things like Chick-fil-A and bragging rights and we asked ourselves if there's anything else out there? It was from that point where we just kind of started."
Some key moments:
Link Apple Health, Strava, etc . . .create a Stripe account, and start challenge!
A few key takeaways:
Click here to download transcript.
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Charles Friedberg, Jijo, Founder & CEO
Rich Novelli, Highpoint Sport & Wellness, General Manager
Jon Canarick, Managing Partner, North Castle Partners
Jack Thomas, Founder & CEO BASE Gyms
Kyle Bergman, CEO & Co-Founder, Sweat from Home
Bill McBride, President & CEO, Active Wellness
Ryan Drummond, The Athlete Book (2021 Update)
Bryan O'Rear, CEO & Co-Founder, ShapeLog
Bryan K O' Rourke, Partner, Vedere Ventures
Marcus Johnson, CEO, Flo Brands
Hillis Lake, Eleiko, Business Development Manager
Ross Campbell, Founder & CEO, FIT Summit
Aaron Zack, Founder, Revolving Mind Media
Taylor and Roland, Twenty Billion Neurons / Fitness Ally
Benjamin Nazarian & Dr. Jason Wersland, Therabody
Adam Zeitsiff, President & CEO, Intelivideo
Erika Wasser, Co-Founder, Prospr At Work
Stu Brauer, Owner, WTF Gym Talk
Jeffrey Kazmucha, Founder, AMP Venture Partners
Matthew and Michael Rosenberg, Solin Fitness
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