HALO Talks: Elevating Wellness
Business
Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore interviews Blake Richards formerly with Nike as a Senior Data Quality Analyst, then Senior Global Membership Ops Process Coordinator and now as the Founder of Wunup.
Wunup is a one-of-a-kind app that dives into world of gamification and peer-to-peer challenges in the fitness industry. Blake shares his journey from working at Nike to creating his own company, and how the culture and innovation at Nike influenced his entrepreneurial pursuits. From linking up with Apple Health and Stripe to creating challenges and inviting friends, Blake reveals the inner workings of his fun new tool.
With regard to the challenges and accountability for fitness between friends he states, "One thing we'd focus on is accountability, and it was through friends doing different challenges. Basically we would just be using Venmo. I was gifted an Apple Watch and we were all doing these challenges competing for things like Chick-fil-A and bragging rights and we asked ourselves if there's anything else out there? It was from that point where we just kind of started."
Some key moments:
Link Apple Health, Strava, etc . . .create a Stripe account, and start challenge!
A few key takeaways:
Click here to download transcript.
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John Ford, CEO-North America, eGym
William Maloney, Health and Human Performance Advisor
Rick Richey, Co-Founder, ReCOVER
Coach Dana Cavalea
Patrick Cundiff, Director of Marketing, Loud Rumor
Jared Verteramo & Partha Unnava, Lasso Gear
Isaac Boots, Founder, Torch'd
Omar Simmons, Managing Director at Exaltare Capital Partners
Alex Plonsker, Split Gym
Trillium Rose, Director of Instruction, Woodmont Country Club
Joana Meneses, Founder, BodyRoots
Lee Spieker, Railyard Fitness, Founder
Greco Fitness, Jenna York and Mike Donnelly
Colin McIntosh, Sheets & Giggles, CEO & Founder
Dan Millman, Peaceful Warrior
Matthew Richter, Thiagi Group, President
Chavonne Hodges, Founder, Grillz and Granola
Bill Davis, ABC Financial, CEO
Dr. Paul Juris, Director of Sports Science, Brooklyn Boulders
Ryan Freed, Co-Founder, hOM
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