HALO Talks: Elevating Wellness
Business
Live from the floor of the March 2023 IHRSA Trade Show in San Diego, host Pete Moore interviews Blake Richards formerly with Nike as a Senior Data Quality Analyst, then Senior Global Membership Ops Process Coordinator and now as the Founder of Wunup.
Wunup is a one-of-a-kind app that dives into world of gamification and peer-to-peer challenges in the fitness industry. Blake shares his journey from working at Nike to creating his own company, and how the culture and innovation at Nike influenced his entrepreneurial pursuits. From linking up with Apple Health and Stripe to creating challenges and inviting friends, Blake reveals the inner workings of his fun new tool.
With regard to the challenges and accountability for fitness between friends he states, "One thing we'd focus on is accountability, and it was through friends doing different challenges. Basically we would just be using Venmo. I was gifted an Apple Watch and we were all doing these challenges competing for things like Chick-fil-A and bragging rights and we asked ourselves if there's anything else out there? It was from that point where we just kind of started."
Some key moments:
Link Apple Health, Strava, etc . . .create a Stripe account, and start challenge!
A few key takeaways:
Click here to download transcript.
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Mike Epstein-Gold's Gym Paramus Franchisee
Don & Tammy Murphy, Gold's Gym Franchisees
Denise DeBaun, DeBaun Development
Chris Cozzone, Bain Capital Double Impact Fund
Nicolas De Alejo, BeingWell Lifestyle
Keith Nowak, Founder & CEO Founder Ten Thousand
Sal Venuto & Ashley Markowski, Macrolease
John Romaniello
Joanna Stahl, Founder Go2Practice
Raj Chhabria, CEO First Credit Services
Steve Strickland, John Quattrocchi & Mark de Gorter, Workout Anytime
Zach Lucas, Vice President Promotion Vault
Ryan Drummond, CEO & Founder The Athlete Book
Dr. Jaime Schehr, RD, ND
Leigh Randall, Managing Partner Topspin Partners
Jackie Stauffer, CEO & Founder RECESS
Ron Lamb & Jeff Van Dixhorn, Daxko
Hari Singh, Owner CrossFit NYC
Elana Frankel, Co-Founder Indigo & Haze
Julian Barnes, Co-Founder Boutique Fitness Summit
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