From an early age, Cassandra Grey understood that you have to work for the things you need in life. It's part of what motivated her to not only work at a children's store in high school but eventually go on to manage said store and become a buyer. It's also part of what drove her to create her own, nontraditional PR business in both San Francisco and New York City and what, ultimately, led her to draft the business plan for what's now a multiplatform beauty empire by the name of Violet Grey. "I'm still on the day-to-day hustle," Grey tells Hillary Kerr in Episode 14 of Second Life, where she explains how her entrepreneurial spirit and passion for people guided her through multiple career paths.
Alison Cayne: Founder of Haven’s Kitchen Sauces, Cooking School, and Café
Shelley Gibbs Sanders: The Last Line Founder and Creative Director
Gucci Westman: Makeup Artist and Westman Atelier Founder and Creative Director
Joy Cho: Oh Joy! Founder, Creative Director, and Author
Lisa Price: Carol's Daughter Founder
Catherine McCord: Culinary Entrepreneur and Cookbook Author
Sali Christeson: Argent Founder & CEO
Justina Blakeney: Designer, Artist, and NYT Best-Selling Author
LIVE! with Sharon Chuter: UOMA Beauty Founder, CEO, and Creative Director
Danielle Bernstein: We Wore What Fashion Influencer, Designer, and Tech Founder
Alison Roman: Cook, Best-Selling Author, and NYT Columnist
Karolína Kurková: Model and Founder of Gryph & IvyRose
Katie Sturino: Megababe Founder and CEO, Influencer, and Body-Positivity Advocate
Kristen Bell: Actor and Co-Founder of Hello Bello and This Saves Lives
Nicole Gibbons: Clare Founder and Interior Designer
Kat Von D: Tattoo Artist, Beauty Entrepreneur, Shoe Designer, and Musician
Asya Varetsa: Sleeper Co-Founder
Hillary Peterson: True Botanicals Founder and CEO
Reese Witherspoon: Actress, Producer, and Hello Sunshine Founder
Tina Craig: Bag Snob Blogger, U Beauty Founder, and Estate Five Co-Founder
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