The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative.
In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction.
We’ll see you in The Badger Den!
Highlights
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Resources & Links
All our episodes and show notes are available at https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
AMZPPC 33: The No-Hype, All Data Approach to Prime Day PPC
AMZPPC 32: Improving Your Account with Amazon Reports
AMZPPC 31: The Complete Guide to Self-Auditing Your Amazon Campaigns
AMZPPC 30: A Round-Table Discussion About Placement Settings
AMZPPC 29: My 5 Predictions for the Future of Amazon PPC
AMZPPC 28: The Importance of Indexation for Amazon PPC
AMZPPC 27: Click Through Rate (CTR) Rundown
AMZPPC 26: An Introduction to Bulk File Operations
AMZPPC 25: The Latest Sponsored Brand Ads Updates
AMZPPC24: Defining your PPC Goals & Setting ACOS Targets
AMZPPC 23: Making Sense of New to Brand Metrics
AMZPPC 22: Should You Bid On Branded Keywords?
AMZPPC 21: Our Gripes About Amazon Sponsored Brand Ads
AMZPPC 20: Amazon PPC Advertising Launch Strategy for New Products
AMZPPC 19: The Ultimate Amazon PPC Roadmap
AMZPPC 18: How to Scale Using PPC - A Case Study
AMZPPC 17: The Star-Crossed Lovers (Organic & Paid Traffic)
AMZPPC 16: Cranking Up Conversion Rates
AMZPPC 15: All Things Negative Keywords
AMZPPC 14: The Dreaded Amazon Data Reporting Delay
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