The PPC Den: Amazon PPC Advertising Mastery
Business:Marketing
Understanding Amazon PPC data is one thing, but explaining those numbers to a client can be challenging if clients often think in simplistic “good” or “bad” terms when, in reality, the metrics tell a greater narrative.
In this episode of The PPC Den, freelance Amazon consultant and ad manager, Stephen Noch, joins Michael Facchin to share examples on how to interpret the numbers behind Amazon Advertising, such as CTR, CVR, CPC, and ACOS in order to improve client understanding and satisfaction.
We’ll see you in The Badger Den!
Highlights
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Resources & Links
All our episodes and show notes are available at https://www.adbadger.com/podcast
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Host and Executive Producer: Michael Erickson Facchin
Guest Co-Host: Stephen Noch
Senior Producer: Nancy Lili Gonzalez
Video and Audio Editor: Pedro Moreno
Graphic Designer: Emma Walker
AMZPPC 13: What We Love About Amazon PPC
AMZPPC 12: First Look on New Bid Options in Amazon
AMZPPC 11: Dissenting Thoughts on PPC Budgets
AMZPPC 10: The Strangest, Most Popular Amazon Ads Strategy: The Keyword Dump
AMZPPC 9: Product Targeting - Into the Great Unknown
AMZPPC 8: Campaign Naming Systems
AMZPPC 7 : Hitchhiker's Guide to Sponsored Products (Part 2)
AMZPPC 6: Hitchhiker's Guide to Sponsored Products (Part 1)
AMZPPC 5: Amazon PPC Advertising Stats
AMZPPC 4: The Advanced Basics of Amazon PPC
AMZPPC 3: Amazon's New Product Targeting Features
AMZPPC 2: The Bid+ Conundrum
AMZPPC 1: Why We're Living In The Golden Age of Amazon PPC
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