Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.
Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas.
His books include Linchpin, Tribes, The Dip, and Purple Cow, among others, and Seth’s newest book is This Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more at seths.blog/tim (tim = This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos.
Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more at altmba.com.
In this episode, we explore many topics, including:
How Seth deals with overwhelmHow Seth chooses projectsHow to say “no” to the unimportant and set boundariesLong work vs. hard workThe world’s worst bossHow to find your “smallest viable audience”Non-marketing books that are master classes in great marketingCrafting April Fool’s jokesAnd much, much more…Enjoy!
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#565: Michael Schur, Creator of “The Good Place” — How SNL Trains Writers, His TV University at “The Office,” Lessons from Lorne Michaels, Wisdom from David Foster Wallace, and Exploring Mor
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#562: Dr. Michio Kaku — Exploring Time Travel, the Beauty of Physics, Parallel Universes, the Mind of God, String Theory, Lessons from Einstein, and More
#561: Rich Roll — Reinventing Your Life at 30, 40, and Beyond
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#559: Forget New Year’s Resolutions and Conduct a ‘Past Year Review’ Instead
#558: Ann Miura-Ko — The Path from Shyness to World-Class Debater and Investor (Repost)
#557: Q&A with Tim — Tools for Better Sleep, Musings on Parenting, the Different Roles of Fear, the Delight of Deepening Friendships, the Purpose of College, How to Boost Your Mood, HRV Training, an
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#555: The Liberation of Cosmic Insignificance Therapy — Oliver Burkeman
#554: Jerry Colonna — How to Reboot Yourself and Feel Unrushed in the New Year
#553: Jessica Lahey on Parenting, Desirable Difficulties, The Gift of Failure, Self-Efficacy, and The Addiction Inoculation
#552: Aisha Tyler — How to Use Pain, Comedy, and Practice for Creativity (Repost)
#551: TOMS Founder Blake Mycoskie — Fear{less} with Tim Ferriss
#550: Andrew Chen — Metaverse, Metrics, and Meerkats
#549: The Random Show — Biohacking, Tim’s COVID Experience, Holiday Gift Ideas, Favorite New Apps, Bad Science, Quarantine Delights, and a Small Dose of NFTs and DAOs
#548: The Lost Presentation That Launched The 4-Hour Workweek — “Secrets of Doing More with Less in a Digital World” from SXSW 2007
#547: Balaji Srinivasan — Centralized China vs Decentralized World, The DeFi Matrix, Ascending vs Descending Trends, Bitcoin Mining as Energy Storage, Reputational Civil War, and Maximalism vs. Opti
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