Seth Godin (@thisissethsblog, seths.blog) is the author of 18 bestselling books that have been translated into more than 35 languages. He was inducted into the Direct Marketing Hall of Fame in 2013 and has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world.
Seth writes about marketing, strategic quitting, leadership, the way ideas spread, and challenging the status quo in all areas.
His books include Linchpin, Tribes, The Dip, and Purple Cow, among others, and Seth’s newest book is This Is Marketing: You Can’t Be Seen Until You Learn to See. You can find out more at seths.blog/tim (tim = This Is Marketing, not my name), where you will also find a free PDF excerpt from the book and related videos.
Last but not least, Seth is the founder of the altMBA, an intense four-week online leadership and management workshop. Find out more at altmba.com.
In this episode, we explore many topics, including:
How Seth deals with overwhelmHow Seth chooses projectsHow to say “no” to the unimportant and set boundariesLong work vs. hard workThe world’s worst bossHow to find your “smallest viable audience”Non-marketing books that are master classes in great marketingCrafting April Fool’s jokesAnd much, much more…Enjoy!
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#631: In Case You Missed It: September 2022 Recap of "The Tim Ferriss Show"
#630: Insights from Dr. Matthew Walker, Adam Grant/Atul Gawande, Diana Chapman, and Rich Roll/David Goggins
#629: Aryeh Bourkoff — Media's Hottest Dealmaker on How to Negotiate, Rejecting Constraints, Mastering the Calendar to Create More Time, and How to Play the Long Game
#628: Q&A with Tim — Revisiting 15+ Years of PR and Marketing Lessons, Time Dilation for Deep Relaxation, The Art of Setting Ultra-High Prices, The Low-Information Diet, Studying Animal Communication, My 3-Day Fasting Protocol, Tools for Handling Adversit
#627: Brian Armstrong, CEO of Coinbase — The Art of Relentless Focus, Preparing for Full-Contact Entrepreneurship, Critical Forks in the Path, Handling Haters, The Wisdom of Paul Graham, Epigenetic Reprogramming, and Much More
#626: Insights from Tara Brach, Ryan Holiday, Maria Popova, and Cal Newport
#625: Dr. John Krystal — All Things Ketamine, The Most Comprehensive Podcast Episode Ever
#624: Rolf Potts — The Vagabond’s Way, Tactics for Immersive Travel, Pilgrimages and Psychogeography, Empathy Machines, Full-Throated Love, The Slow Sense of Smell, Lessons from Thích Nhất Hạnh, Falling Upward, and More
#623: In Case You Missed It: August 2022 Recap of "The Tim Ferriss Show"
#622: A Rare In-Person Random Show with Kevin Rose — VR Workouts, I Bonds, Excellent Movies, Recent Books, Lessons from Amy Tan, How to Shape Your Mind, and More
#621: UFC Hall of Famer Bas Rutten on Fundamentals of Real Self-Defense, Savage Fight Stories, How He’s Handled Bullies, Breathing Techniques for Increasing Stamina and Endurance, The Art of Personal Reinvention, and Cultivating the Practice of Prayer
#620: Dr. Gabor Maté — The Myth of Normal, Metabolizing Anger, Processing Trauma, and Finding the Still Voice Within
#619: Dr. Suresh Muthukumaraswamy — LSD Microdosing, Classical Psychedelics vs. Ketamine, Science and Speed in New Zealand, Placebo Options, and The Infinite Possibilities of Studying Mind-Altering Compounds
#618: Roelof Botha — Investing with the Best, Ulysses Pacts, The Magic of Founder-Problem Fit, How to Use Pre-Mortems and Pre-Parades, Learning from Crucible Moments, and Daring to Dream
#617: In Case You Missed It: July 2022 Recap of "The Tim Ferriss Show"
#616: Insights from Dr. Andrew Huberman, Greg McKeown, Jocko Willink, Brené Brown, and Naval Ravikant
#615: Dr. Andrew Weil — The 4-7-8 Breath Method, Cannabis, The Uses of Coca Leaf, Rehabilitating Demonized Plants, Kava for Anxiety, Lessons from Wade Davis, The Psychedelic Renaissance, How to Emerge from Depression, Tales from 50+ Visits to Japan, Match
#614: Q&A with Tim on Wealth and Money, Book Recommendations, Advice on Taking Advice, C.S. Lewis, Relationships, Behavior Change and Self-Awareness, Why We Are All (Mostly) Making It Up as We Go, and Much More
#613: Russ Roberts on Lessons from F.A. Hayek and Nassim Taleb, Decision-Making Insights from Charles Darwin, The Dangers of Scientism, Wild Problems in Life and the Decisions That Define Us, Learnings from the Talmud, The Role of Prayer, and The Journey
#612: Will MacAskill of Effective Altruism Fame — The Value of Longtermism, Tools for Beating Stress and Overwhelm, AI Scenarios, High-Impact Books, and How to Save the World and Be an Agent of Change
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