This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Business:Marketing
In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.
More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?
And Hollywood continues to lack standards with AI. Is it simply too late?
Hits and misses include CEX and Joe Biden.
Rants and raves include Instagram and Meta.
This week's links:
TikTok Sues the US Government
MrBeast and Logal Paul Lead Creator Movement
Hollywood and AI
2024 Marketing Technology Landscape
Meta to Provide Advertisers with Auto Images
Instagram on Algo Change
This week's sponsors:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
-------
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors.
PNR 209: Latest Content Marketing Spending Stats Hard to Believe
PNR 208: Is there a Crisis in Content Marketing?
PNR 207: Blogging Research - Longer and Less Frequent for the Win
PNR 206: Marketing Associations to Blame Publishers for Allowing Bad Ads
PNR 205: Mercedes Launches Revenue-Based Content Model
PNR 204: Is Google's Subscription Gift to Publishers a Trojan Horse?
PNR 203: Google and Amazon Prepare for Internet War
PNR 202: Mayo Clinic Invests in Voice Search with Amazon
PNR 201: Advertising Groups Loathe Apple's New Browser Policy
PNR 200: Special 200th Anniversary Episode + Content Marketing World 2017 Wrap Up
PNR 199: Optimizing Ad Tech Is a Waste of Time
PNR 198: Advertising Industry Prepares for Plummet
PNR 197: Could Apple Go Wrong with Its Billion Dollar Content Investment?
PNR 196: Facebook, Google, Netflix & Disney Begin War over Content
PNR 195: Marketers, Not Publishers, Will Win with Long-Form Content
PNR 194: Brands & Billionaires Continue to Buy Up Media
PNR 193: Amazon, Facebook and Google All Launch New Content Plays
PNR 192: No, Not Everyone Should Do Content Marketing
PNR 191: The Solution to Facebook's Fake News Problem
PNR 190: Could Digital Advertising Be Ready to Pop?
Create your
podcast in
minutes
It is Free
Marketing Secrets with Russell Brunson
Liberty Spenders
The Influence Factor by The Influencer Marketing Factory
Do This, NOT That: Marketing Tips with Jay Schwedelson l Presented By Marigold
Online Marketing Made Easy with Amy Porterfield