In the latest social media soap opera, TikTok has sued the US Government over its potential "ban," bringing out the unconstitutional card. Is this just a stalling tactic? Yes...and it's working.
More money is flowing into the creator economy after big product successes from MrBeast and Logan Paul. But will the new algo changes be the end of big content creators?
And Hollywood continues to lack standards with AI. Is it simply too late?
Hits and misses include CEX and Joe Biden.
Rants and raves include Instagram and Meta.
This week's links:
TikTok Sues the US Government
MrBeast and Logal Paul Lead Creator Movement
Hollywood and AI
2024 Marketing Technology Landscape
Meta to Provide Advertisers with Auto Images
Instagram on Algo Change
This week's sponsors:
Hubspot's Service Hub is a game changer for marketers and creators. Check it out today at http://hubspot.com/service.
-------
StreamYard is the easiest way to create content right in your browser. You can multistream to your social media platforms, host a weekly show with special guests, create webinars, record podcasts with local recordings, create videos and more.
StreamYard’s a popular tool amongst livestreamers, video creators, YouTubers, and podcasters – With features like live streaming, webinars, local recordings, screen sharing and more, StreamYard makes it simple to get professional and polished content every time.
Sign up today and get a free trial and lifetime discount.
-------
Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com.
Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there.
Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe.
Subscribe to Robert Rose's newsletter at Experience Advisors.
PNR 178: The New Content Business Model Awaits
PNR 177: More Big Companies Investing in Original Content
PNR 176: A&E Creates Content Blueprint for Brands
PNR 175: Is Native Advertising's Fail on Brands or Publishers?
PNR 174: It Doesn't Matter If You Call it Content Marketing
PNR 173: MarTech Industry Needs to Team Up Against FANG
PNR 172: Fake News Creates Huge Opportunity for Branded Content
PNR 171: Apple and Amazon Race to Content Dominance
PNR 170: Medium Picked the Wrong Business Model
PNR 169: Could Snapchat Be the Next Myspace?
PNR 168: Digital Advertising Shrinking, Except for Google and Facebook
PNR 167: The Battle for Custom Content
PNR 166: Go Home Facebook, Your Journalism Project Is Drunk
PNR 165: This Is the Year Agencies Buy Media Companies
PNR 164: Native Advertising - Not the Savior Publishers and Brands Thought
PNR 163: Google, Facebook to Purchase Content in 2017
PNR 162: Fake News and Why It Spells Opportunity for Brands
PNR 161: Is It Content Marketing or Sales Collateral?
PNR 160: The Business Case for Content Marketing as PR
PNR 159: Could Brands Cure Traditional Media's Run to Eyeballs?
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
The Power of Storytelling
Chew on This - Digestable DTC Content
The Marketing Secrets Show
The Goal Digger Podcast
Right About Now with Ryan Alford