Out of the Frying Pan, into the Fire: How One Oregon Couple Pivoted from Retail to Cultivation

Matt Walstatter and his wife Meghan were among the first cannabis retailers in Portland, Oregon and enjoyed early mover advantages for a few years. But Portland grew into one of the most saturated retail markets in the country, so the couple instead decided to focus on their nascent craft cultivation business. The problem? It also happens to be in one of the most saturated cultivation markets in the country. The Walstatters not only survived but thrived.

This episode of Seed to CEO is a must-listen for anyone competing in uber-competitive markets, and covers topics that include:

• Raising capital

• Selling your business

• Contingency planning

• Building efficiency into your cultivation facility

• Branding

• Being politically connected