Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.
This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.
This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.
So what is this often overlooked and skipped-over piece of messaging?
Voice of customer research.
In this episode we'll be discussing:
The missing piece business owners leave out of their messaging
Why client avatars aren’t the way to go and what to do instead
Learn exactly what the VOC is and what it will capture
How incredibly beneficial AI is in complimenting your VOC data
The best way to create marketing content
What’s the Difference Between Messaging, Marketing and Copy?
How Emotions are Key to Closing More Sales
Why You’re Not Getting Any Leads and What Do About It
What to Think About When Your Audience Growth Stalls Out
How Big of An Audience Do You Really Need To Have a Sustainable Business?
The Missing Foundational Piece of Nearly Every Online Business Owner
Question the Drink with Kari Schwear
The One Reason You’re Better at Marketing than You Think
Love at First Search with Meg Casebolt
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Put Success in Your Way with Rob Hatch
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Commitments Over Goals with Tara McMullin
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Explaining What You Do When You're an Expert Who is Too Close to Their Work
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Best Books of 2020 for Growing Your Business & Clarifying Your Message
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