The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.
This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.
This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.
So what is this often overlooked and skipped-over piece of messaging?
Voice of customer research.
In this episode we'll be discussing:
The missing piece business owners leave out of their messaging
Why client avatars aren’t the way to go and what to do instead
Learn exactly what the VOC is and what it will capture
How incredibly beneficial AI is in complimenting your VOC data
The best way to create marketing content
[Best of the Pod] 8 Jobs Your Message Does for Your Business
The Pursuit of Evolution with Casey Jourdan
How to Stop Doubting Yourself Once and For All with a Simple Exercise
How New Ideas Spread & Ultimately Become Accepted
Imperfect Allyship with Erica Courdae
The Unexpected Reason No One Understands What You Do
How Do You Promote Your 3 Word Rebellion & Build Your Audience Around It?
Who Should Your Message Focus On? Self-Centered vs. Audience-Centered Messaging
Could This Be the ONE Thing that Makes Everything Else In Your Business Easier?
Heart Over Hype with Nicole Hernadez
Show Up and Engage on Instagram with Sue B. Zimmerman
How to Let Future You Make Decisions in Your Business Today
The Difference Between Being Influential vs. Being an Influencer
Has Anybody Ever Told You That You’re “Too Much”?
How Bro Marketing Triggers Fraudy Feelings
Profit Without Worry with Michelle Evans
The Alternative to Dude Bro Marketing
How to Use the Summertime Lull to Prep for Success in the Fall
How to Know If Your Message Is Really Working for Your Business
"What if they think it's stupid?" How to Stop Doubting and Start Sharing Your Work
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