Make Marketing Suck Less for Expertise-Driven Solo Businesses
Business:Marketing
The foundation for all your messaging is something that is so often overlooked and skipped by many solo business owners.
This is an essential piece of messaging for ensuring that you're able to capture the attention of the people you want to serve. It helps you grow your audience.
This piece of messaging also makes sure that what you're saying resonates, that it makes sense and that it is persuasive to the people you most want to reach.
So what is this often overlooked and skipped-over piece of messaging?
Voice of customer research.
In this episode we'll be discussing:
The missing piece business owners leave out of their messaging
Why client avatars aren’t the way to go and what to do instead
Learn exactly what the VOC is and what it will capture
How incredibly beneficial AI is in complimenting your VOC data
The best way to create marketing content
Create How You Feel with Stacy Fischer
What to Do When Your Business is Amazing & Terrible at the Same Time
What's the Difference Between Persuasion & Manipulation?
Introducing the 3 Word Rebellion BOOK!
Why Nailing Your Message Has the Power to Change Your Business
From Inner Kiddo to CEO with Nicole Lewis-Keeber
Cultivating a Mindset that Allows You to Make Your Impact
Evolving Your 3 Word Rebellion with Rachel Alexandria
Show Up and Engage on Instagram with Sue B. Zimmerman
The Only Effect- Why Onlyness Matters in Noisy, Hyper-Paced Times
The Death of Dude Bro Marketing & the Rise of Significance
Reflecting On 2018 Before Creating What’s Next in 2019
Creating Moonshot Projects & Pursuing the Impossible with Jen Gresham
Instead of Setting Goals Focus on This BIG Question Instead
What does it take to Launch Your Message So that People Pay Attention
Capturing Moments of Humanity with Danielle Cohen
The Importance of Owning Your Message
Playing to an Audience of One
Unshakeable Confidence with Tanya Geisler
The Downside Of Being Known for Your Work (And What to do About It)
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