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Tule Technologies: https://tule.ag/
CropX:
Today’s episode features Tom Shapland of Tule Technologies and John Gates of CropX. We have a great episode for you talking about Tule’s technology, Tom’s entrepreneurial journey, The decision on both sides for Cropx to acquire Tule, M&A in agtech and integration lesson, and the future of artificial intelligence in agtech.
Tom is the co-founder and CEO of Tule Technologies, which is now part of CropX. As a graduate student at UC Davis, Tom developed the underlying technology that Tule commercialized which is a way to measure water use of crop plants over a broad area. Specifically they measure actual crop evapotranspiration or ET and he’ll talk a lot more about that. He founded Tule in 2013 after finishing his PhD work in this area. He went out and started talking to customers and getting sales early, which you’ll find is an important part of his entrepreneurial journey. Him and his co-founder Jeff LaBarge went the Y Combinator program, which is our second episode this month with a YC alum.
Joining us from CropX is senior vice president and global head of product John Gates. John also has a background in academia. He was a professor of Hydrology at University of Nebraska. He evenutally joined CropMetrics as their Chief Scientist and stayed on with CropX after they acquired CropMetrics a few years ago.
You’ll hear from Tom first about Tule’s technology and trajectory, and then we’ll invite John in to talk about the acquisition and much much more.
FoA 394: Farm Equipment Innovations and Investments With Marc Kermisch of CNH Industrial
FoA 393: The Farm Bill With Bart Fischer, Ph.D.
FoA 392: Ag Labor and Entrepreneurship Through Acquisition With Edward Silva of másLabor
[History of Agriculture] Cyrus McCormick And The Birth Of Mechanical Harvesting
FoA 391: The Path To Superhuman Farming with Curtis Garner and Brent Shedd of Verdant Robotics
FoA 390: Bridging Data Gaps with Carlos Hirsch of Eiwa
FoA 389: Modern Tree Crop Farming With Sawyer Clark of Gold Leaf Farming
FoA 388: Agtech Reflections and Projections with David Friedberg and Louisa Burwood-Taylor
FoA 387: Integrating Farm and Food to Make the World a Tastier Place
FoA 386: Challenging Assumptions About Regenerative Agriculture With John Kempf
FoA 385: The Private Equity Playbook with Kevin Schwartz of Paine Schwartz Partners
FoA 384: Infinite Banking and Farming Without the Bank With Mary Jo Irmen
FoA 383: Artificial Intelligence That Adds Real Value to Farmers with Craig Ganssle
FoA 382: [History of Agriculture] Carl Bosch and the Agtech That Changed the World
FoA 381: Is There An Anti-Farming Agenda?
FoA 380: Equity Capital for Farmland with Ben Gordon and Kyle Mehmen
FoA 379: The Farm Entrepreneur Mindset with Evan Shout of Maverick Ag
FoA 378: Adventure Capitalism with Legendary Investor and Author Jim Rogers
FoA 377: Leveraging Data to Advance Cattle Genetics With Lee Leachman
FoA 376: Agroforestry on Commercial Midwest Farms with Kevin Wolz of Canopy FM
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