Mark Petruzzi, best-selling author of Selling the Cloud has just released his newest book "Data and Diagnosis-Driven Selling" in collaboration with co-authors Bob Scarperi, Paul Melchiorre, and your host of the Metrics that Measure Up Podcast!
In this episode, we discuss the primary concepts of the book, and the unique approach to including multiple titans in the B2B technology industry as contributors to the book
The "Data and Diagnosis-Driven Selling" book covers each stage of the Sales process and how following the process dramatically increases sales productivity and revenue growth efficiency. The process steps and associated chapters discussed include:
If you are a B2B sales professional, sales team leader, or a senior executive looking for ideas to generate more efficient revenue growth - this conversation and the "Data and Diagnosis-Driven Selling" process and book provide great insights, success stories, and applicable steps to take.
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The Science of Scaling - with Mark Roberge, Stage 2 Capital
The Evolution of the SaaS CFO Role - with Chad Gold, Salesloft
The Journey to a B2B SaaS CFO Role - with Michael DiFilippo, Invoca
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The impact of being a Product Manager and VC on before becoming a B2B SaaS Founder - with Alok Goel, Founder and CEO DriveTrain
B2B Technology Equity Trends - with Peter Walker, Head of Insights Carta
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The JOLT Effect - with Matt Dixon, Author
Ideal Customer Profile Defined by Net Revenue Retention - with Dan Sperring, Founder and CEO Align
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