Mark Petruzzi, best-selling author of Selling the Cloud has just released his newest book "Data and Diagnosis-Driven Selling" in collaboration with co-authors Bob Scarperi, Paul Melchiorre, and your host of the Metrics that Measure Up Podcast!
In this episode, we discuss the primary concepts of the book, and the unique approach to including multiple titans in the B2B technology industry as contributors to the book
The "Data and Diagnosis-Driven Selling" book covers each stage of the Sales process and how following the process dramatically increases sales productivity and revenue growth efficiency. The process steps and associated chapters discussed include:
If you are a B2B sales professional, sales team leader, or a senior executive looking for ideas to generate more efficient revenue growth - this conversation and the "Data and Diagnosis-Driven Selling" process and book provide great insights, success stories, and applicable steps to take.
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Make it, Don't Fake it! - Sabrina Horn, Founder Horn Group
RevOps - as a canary in the coal mine - with Jordan Henderson, ringDNA
Customer-In Revenue Operations - with Alison Elworthy, EVP Revenue Operations - HubSpot
Product-Led Growth - Evolution or Revolution - with Wes Bush, ProductLed
Product Analytics + Product Led Growth = A Partnership for Success - with Ken Fine, CEO Heap Analytics
Product Led Growth Metrics and Benchmarks - with Sam Richard, OpenView Partners
B2B SaaS Metrics Evolution and Usage - with Clayton Whitfield, Founder SaaSOptics
Usage-Based Pricing in B2B SaaS - Trendy Topic or Strategic Value Lever - with Adam Howatson, CEO LogiSense
B2B SaaS Metrics with the Master - Dave Kellogg @kellblog
Podcasts + MarTech Metrics that Matter - with Ben Shapiro, Host of the MarTech Podcast
How Positioning impacts B2B Tech Revenue Growth - with Bob Wright, Firebrick
Usage Based Pricing + Chief Monetization Officer - with Chris Mele, CEO Software Pricing Partners
Measuring the Impact of Sales Enablement - with Elay Cohen, founder and CEO, SalesHood
Lessons Learned from being a 6x SaaS VP Sales - with Scott Leese
Global SaaS Start-Up Community Growth - with Alex Theuma, SaaStock
Revenue Intelligence + Advanced Sales Math - with Todd Abbott, InsightSquared CEO
Getting to WOW - Secrets of Pitching to VCs - with Bill Reichert, Garage Technology Ventures and Pegasus Tech Ventures
Selling your Company to Salesforce - with Mike Micucci, former Salesforce Commerce Cloud, CEO
Breaking Barriers in B2B Sales - with Gidget Pugh, Socially Focused
Building your Network versus Networking - in Silicon Valley and Beyond with M.R. Rangaswami
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