When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.
On this episode of the Creative Warriors podcast we are joined by a master of the luxury industry: Isaac Mostovicz. Isaac found success by mastering the diamond industry. He took his product deeper than anyone else had done before, and really analyzed the end consumer.
Download this episode now to see how you can start not only fulfilling, but exceeding, people’s expectation to put you on the top of your industry.
THE WARRIOR INSIDE
“Don’t try to show off, just try to understand.” -Isaac Mostovicz
Highlights - What we need at the moment can change in our life. Luxury is not about what it is, it’s about what it does. Transformation has to come from a luxurious experience. You can overspend with time and energy, not just money. Luxury selling is about closing a gap, not tricking people. A dead-end means there’s something in your perception holding you back. Speak to a deeper need when you are marketing. Find the needs that people don’t know how to ask for. The greatest act of generosity is taking the time to understand someone’s deeper need. Expense is a reward for the luxurious experience you create. Guest Contact - Isaac’s Website Isaac’s Twitter Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn727: Dan Gingiss - Be an Experience Maker To Grow Your Business
726: Mike Michalowicz - Get Different to Get Noticed
725: Coaching Break - Be Your Most Productive Self Being True To Yourself
724: Tamsen Webster - Finding Your Red Thread to Make Your Big Ideas Irresistible
723: Coaching Break - Be Like a Banyan Tree
722: Linda Ugelow - Overcome the Anxiety of Public Speaking and Realize Your Dreams
721: Coaching Break - Self-Employed Transition: Where You Are and Where You Want To Go
720: Pamela Slim - The Widest Net: Strategies to Expand Your Impact and Create More Meaning for Your Customers
719: Coaching Break - Blame It On Ben & Jerry's
718: Kim Walsh Phillips - Social Media With a Direct Response ROI
717: Coaching Break - Raising the Bar Being Self-Employed
716: John Jantsch - The Ultimate Marketing Engine Is a Successful Customer
715: Coaching Break - Why It's Important To Say You're Self-Employed
714: Sean and Thora Dowdell - What You Can Learn from an Upscale Tattoo Studio
713: Coaching Break - It's Time to Know Your Worth
712: Don Khouri - How to Focus on the Right Things for Maximum Productivity
711: Shep Hyken - The Difference Between a Marketing Program and a Loyalty Program
710: An Unusual Characteristic of Success
709: Jim Huling - A Simple System to Get the Most Important Things Done
708: Coaching Break - The One Thing Left Undone
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