When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.
On this episode of the Creative Warriors podcast we are joined by a master of the luxury industry: Isaac Mostovicz. Isaac found success by mastering the diamond industry. He took his product deeper than anyone else had done before, and really analyzed the end consumer.
Download this episode now to see how you can start not only fulfilling, but exceeding, people’s expectation to put you on the top of your industry.
THE WARRIOR INSIDE
“Don’t try to show off, just try to understand.” -Isaac Mostovicz
Highlights - What we need at the moment can change in our life. Luxury is not about what it is, it’s about what it does. Transformation has to come from a luxurious experience. You can overspend with time and energy, not just money. Luxury selling is about closing a gap, not tricking people. A dead-end means there’s something in your perception holding you back. Speak to a deeper need when you are marketing. Find the needs that people don’t know how to ask for. The greatest act of generosity is taking the time to understand someone’s deeper need. Expense is a reward for the luxurious experience you create. Guest Contact - Isaac’s Website Isaac’s Twitter Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn648: Joseph Michelli - Stronger Through Adversity
647: Marissa Polselli - LinkedIn for Personal Brands
646: Coaching Break - How to Make Rules That People Will Follow
645: Debbie King - Rethink Your Relationship with Your Business & Reclaim Your Life
644: Coaching Break - Are You Prepared for the Future of Customer Service
643: Jason Dorsey - How Gen Z Will Change the Future of Business
642: Jeffrey Madoff - Making a Living with Your Ideas
641: Coaching Break - Your Theme for 2021
640: Teri Johnson - Harlem Candle Co: A Brand Story
639: Coaching Break - How to Think Unlimited
638: David Baker - The Business of Expertise
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635: Coaching Break - How Empathy Can Change Your World and Business
634: Michelle Tillis Lederman - Build Real Relationships, Get Real Results
633: Coaching Break - Why First Impression is Critical
632: Michelle Cederberg - Reach Your Goals With The Multiplier Of Energy
631: Coaching Break- Looking For An Answer? Try Active Journaling.
630: Jamie Mustard - How to be an Iconic Brand
629: Coaching Break- When There's No Division Between Your Business and Personal Life
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