When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.
On this episode of the Creative Warriors podcast we are joined by a master of the luxury industry: Isaac Mostovicz. Isaac found success by mastering the diamond industry. He took his product deeper than anyone else had done before, and really analyzed the end consumer.
Download this episode now to see how you can start not only fulfilling, but exceeding, people’s expectation to put you on the top of your industry.
THE WARRIOR INSIDE
“Don’t try to show off, just try to understand.” -Isaac Mostovicz
Highlights - What we need at the moment can change in our life. Luxury is not about what it is, it’s about what it does. Transformation has to come from a luxurious experience. You can overspend with time and energy, not just money. Luxury selling is about closing a gap, not tricking people. A dead-end means there’s something in your perception holding you back. Speak to a deeper need when you are marketing. Find the needs that people don’t know how to ask for. The greatest act of generosity is taking the time to understand someone’s deeper need. Expense is a reward for the luxurious experience you create. Guest Contact - Isaac’s Website Isaac’s Twitter Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn608: David Sax- The Soul of an Entrepreneur
607: Talking Stick- Is It Really a Pivot You Need?
606: Brad Flowers - 5 Steps to Finding a Name That Sells
605: Talking Stick- Getting Paid Less Than Your Full Value
604: Robert Glazer - Elevate Yourself By Building Capacity
603: Anne Beall - What the Current Consumer Data is Telling Us
602: John Voris - Understanding Your Life Theme
601: Talking Stick- Meaning and Marketability
600: Joie Goodkin - Life Lessons on Grace and Grit
599: Talking Stick- Right Speech For Your Business
598: Justin Foster & Emily Soccorsy - Branding From the Inside Out
597: Talking Stick- The Facade Syndrome
596: Simon T. Bailey - Find Your Spark for Platinum Customer Service
595: Talking Stick- "You're bossy"
594: Jason Van Orden - Diversify Your Thought Leader Business Model
593: Chuck Bamford - How to Apply Informed Strategy
592: Talking Stick- How Not Wearing Pants Can Help Your Career
591: Shahla Hebets - Shifting to YOU-centric Marketing
590: Talking Stick- Follow What's Unfolding
589: Kim and Todd Saxton- How Businesses Can Avoid The Titanic Effect
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