When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.
On this episode of the Creative Warriors podcast we are joined by a master of the luxury industry: Isaac Mostovicz. Isaac found success by mastering the diamond industry. He took his product deeper than anyone else had done before, and really analyzed the end consumer.
Download this episode now to see how you can start not only fulfilling, but exceeding, people’s expectation to put you on the top of your industry.
THE WARRIOR INSIDE
“Don’t try to show off, just try to understand.” -Isaac Mostovicz
Highlights - What we need at the moment can change in our life. Luxury is not about what it is, it’s about what it does. Transformation has to come from a luxurious experience. You can overspend with time and energy, not just money. Luxury selling is about closing a gap, not tricking people. A dead-end means there’s something in your perception holding you back. Speak to a deeper need when you are marketing. Find the needs that people don’t know how to ask for. The greatest act of generosity is taking the time to understand someone’s deeper need. Expense is a reward for the luxurious experience you create. Guest Contact - Isaac’s Website Isaac’s Twitter Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn528: Brad Deutser – Finding Clarity
527: Talking Stick- Three Months To Change Your Life
526: Jessica Abel- Find Your Creative Focus
525: David Hauser- Optimize Your Life
524: Talking Stick- The Unique Experience of Transition
523: William Ammerman- Technology: Fear or Future?
522: Talking Stick- Customer Behavior Gap Part 2
521: Sunny Bonnell- Unleash Your Rare Breed
520: Talking Stick- Customer Behavior Gap Part 1
519: Sashka Hanna-Rappl - Being Soul’d Out
518: Talking Stick- Your Diversity Opens Your World
517: Carlos Hidalgo- Redefining the Hustle Culture
516: Heather Burgett - How To Be A PR Star
515: Kenneth Aldrich - Create an Entrepreneurial Mind
514: Talking Stick- How To Level Up
513: Chip Conley- Making of a Modern Elder
512: Talking Stick- Are you fitting life into work or work into life?
511: Dov Gordon - The Essence of Sales
510: Talking Stick- Failure Sucks
509: Susan Steinbrecher - Meaningful Alignment of Emotional Intelligence
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