When people come to you to buy something they aren’t trying to fulfill a basic need. They may come to you with what sounds like something basic, but it’s your job to find and understand the deeper need they are seeking. For example, when I was in the photography industry people weren’t just looking for a picture. They were looking for a magical moment. Maybe it’s a mother looking at those photos after the children have gone off to college. Perhaps it’s a couple looking to preserve the moment they said “I do”. No matter what your industry, you need to find that deeper need because chances are even the client won’t know what it is.
On this episode of the Creative Warriors podcast we are joined by a master of the luxury industry: Isaac Mostovicz. Isaac found success by mastering the diamond industry. He took his product deeper than anyone else had done before, and really analyzed the end consumer.
Download this episode now to see how you can start not only fulfilling, but exceeding, people’s expectation to put you on the top of your industry.
THE WARRIOR INSIDE
“Don’t try to show off, just try to understand.” -Isaac Mostovicz
Highlights - What we need at the moment can change in our life. Luxury is not about what it is, it’s about what it does. Transformation has to come from a luxurious experience. You can overspend with time and energy, not just money. Luxury selling is about closing a gap, not tricking people. A dead-end means there’s something in your perception holding you back. Speak to a deeper need when you are marketing. Find the needs that people don’t know how to ask for. The greatest act of generosity is taking the time to understand someone’s deeper need. Expense is a reward for the luxurious experience you create. Guest Contact - Isaac’s Website Isaac’s Twitter Resources - 12 Must-Have Mindsets for Uncommon Entrepreneurs! A FREE tool for Creative Warriors to help you get clear on the ways you need to think differently to get the results you want. We've been handed a whole bunch of malarky about who we are and how business works that simply doesn't work for us. It's time to set it straight! This tool will give you the insights you need to think your way to success as a Creative Warrior and keep you on track. Check out the Creative Warriors RESOURCE page! A collection of the best companies, hand-selected, to help you succeed! You'll find vendors, services, products, and programs to help you Create, Serve, and Be Prosperous! All these companies have been used and approved by Jeffrey and most are used every day in his business. Music by Jawn468: Talking Stick- Stop Trying So Hard
467: LuAnn Nigara - A Well-Designed Business
466: Talking Stick- How To Structure Your Year To Meet Your Goals
465: Scott Beebe - Business On Purpose
464: Talking Stick- What Got Us Here Won't Get Us Where We Want To Go
463: Steve Woodruff - Clarity to Get Heard and Get Referred
462: Chris Westfall - Creative Spirit is the Foundation of Leadership
461: Talking Stick- Find a Positive Fuel Source
460: James Fell- Holy Sh!t Moments and How To Make Them Happen
459: Talking Stick- The Paradox of Goals and Expectations
458: Alan Stein, Jr.- Raise Your Game in 2019
457: Darren Virassammy - Focus on Your Strengths
456: Talking Stick- Two Gifts to Bring Out The Best in You
455: Lisa Nirell- Mindful Marketing: Be Present and Profitable
454: Talking Stick- The Subtleties of an Abundant Mind
453: Mo Bunnell - Selling IS Helping
452: Talking Stick- Work OUTSIDE your business more than ON it
451: Viv and Tash - How Instagram Can Humanize Your Brand
450: Paresh Shah - How To Be a Lifter and Inspire Others
449: Talking Stick- Avoiding Seasonal Burnout
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Organic Marketing Simplified: Effective podcasting strategy for growth and monetization
THE GO BIZ GUY
The Sigma Femme Podcast
The Prof G Pod with Scott Galloway
People Magic: How to Build a $1M Community